Oct 312014
Answer this!

Just a quick question:

You have an upcoming photo/video shoot and you’re looking for some new talent.

  • How big a role does “personal work” play in your decision to hire an artist?
  • Are you more interested in seeing other published work that is similar to the work you are going to be producing?
  • What other things influence who you hire to produce visual content for your projects?
Oct 232014

If you don’t have it, don’t blog!

Remember the one word Rick Tuttle (@ricktuttle) talked about in yesterday’s video? No, it’s not content, nor audience, not even experience or a niche you think no one else is blogging about. It’s the one thing that will kill your blog, the one ingredient that will stop you from having a blog that matters.

Blog on purposeIn order to know how to write each blog post, you need to know what the mission of your blog is – and really there are only three:

  • create content that shows you to be an expert
  • put your services/products in front of clients
  • monetize your blog in some form or another

Not one of them is better or wore than the other, you just need to know where you want to end up. Let me give you three specific examples from my experience: Continue reading »

Oct 212014
Don't blog!

Don’t blog.

248 million blogs not to mention 271 million active Twitter accounts tweeting half a billion times a day. If you’re thinking about starting a blog, those numbers seem insurmountable, the competition unbeatable. Is there even anyone who is going to be interested in what you have to say? So, I’ll agree with blogging expert Rick Tuttle (@ricktuttle), when he says “Don’t blog, just put a webpage up with a phone number and a picture of yourself. And that’s it.

For heavens sake Do blog!

Don’t blog. Blogging is so Web 2.0! Or is it? Spend 4½ minutes with an expert on blogging and see for yourself …

Check out more about blogging on Strictly Business, the blog of the American Society of Media photographers: The Blog is Dead! Long Live the Blog!. Oh, and the links to all the blog posts shown in the video, are just below the fold (in case something struck you fancy). Continue reading »