If you don’t have it, don’t blog!
Remember the one word Rick Tuttle (@ricktuttle) talked about in yesterday’s video? No, it’s not content, nor audience, not even experience or a niche you think no one else is blogging about. It’s the one thing that will kill your blog, the one ingredient that will stop you from having a blog that matters.
- create content that shows you to be an expert
- put your services/products in front of clients
- monetize your blog in some form or another
Not one of them is better or wore than the other, you just need to know where you want to end up. Let me give you three specific examples from my experience: