Everything is important. But one thing is more important than everything.
If you want to avoid standing on a street corner promoting your photography with a cardboard sign reading: “Will photograph for food,” there’s really only one thing you need to know. When you’re starting out as a photographer, everything seems important; buying equipment, getting your workflow right, figuring out business processes, advertising your services, creating your brand … but one thing is more important than all others, because without it, noting else matters: promote yourself, so you can get hired.
What’s your marketing plan?
Here’s where you can start: google your business (I googled mine: “Photography by Depuhl” – you can do me a favor and google it, too – I’d love to see how Google displays how I promote my business where you live. Email me (firstname.lastname@example.org) a screen shot and I’ll post them on here.