It’s not hard to find your audience
“It used to be harder to find your audience” says Rosh Sillars (@RoshSillars) “and used to take longer to build relationships.” Direct mail, workbook ads, a photo rep and appointments to show your portfolio would get you work. “Today the internet makes getting your work out there very easy, but it’s easy for everyone else too.” At the same time, it is becoming increasingly complicated to get your content in front of the person who’s going to hire you.
According to MailChimp email open rates for creative services/agencies are below 25% (for unsolicited emails, that sounds too high based on my experience) and click through rates are under 4%. E-mail blasts often don’t even make it through an agencies firewall and on top of that many people opt out of email lists. Everybody is competing to be on the first page on Google and fewer and fewer people see the content you share in their Facebook newsfeed.
Find yourself, before you find your audience
Before you even start looking for your audience, you need to know who you are and your work needs to reflect that “Your portfolio tells your