Oct 232014

If you don’t have it, don’t blog!

Remember the one word Rick Tuttle (@ricktuttle) talked about in yesterday’s video? No, it’s not content, nor audience, not even experience or a niche you think no one else is blogging about. It’s the one thing that will kill your blog, the one ingredient that will stop you from having a blog that matters.

Blog on purposeIn order to know how to write each blog post, you need to know what the mission of your blog is – and really there are only three:

  • create content that shows you to be an expert
  • put your services/products in front of clients
  • monetize your blog in some form or another

Not one of them is better or wore than the other, you just need to know where you want to end up. Let me give you three specific examples from my experience: Continue reading »

Oct 212014
Don't blog!

Don’t blog.

248 million blogs not to mention 271 million active Twitter accounts tweeting half a billion times a day. If you’re thinking about starting a blog, those numbers seem insurmountable, the competition unbeatable. Is there even anyone who is going to be interested in what you have to say? So, I’ll agree with blogging expert Rick Tuttle (@ricktuttle), when he says “Don’t blog, just put a webpage up with a phone number and a picture of yourself. And that’s it.

For heavens sake Do blog!

Don’t blog. Blogging is so Web 2.0! Or is it? Spend 4½ minutes with an expert on blogging and see for yourself …

Check out more about blogging on Strictly Business, the blog of the American Society of Media photographers: The Blog is Dead! Long Live the Blog!. Oh, and the links to all the blog posts shown in the video, are just below the fold (in case something struck you fancy). Continue reading »

Oct 202014
Watch veteran blogger Rick explain why he says "Don't blog" on '4 ½ minutes with an expert of blogging'

Why you should Blog (or why you shouldn’t).

There are over a quarter of a billion blogs today (yup, 250,000,000). If you are looking to start a blog now you’ll find some steep competition and you’ve got your work cut out for you. “But wait” you say “250 million blogs, how is anyone ever gonna find my blog? Is there even anything left to blog about that someone else has not already written about? What could I possibly contribute?” I agree, it can seem a little overwhelming.

Ok, before you throw in the towel, let’s take a quick look at what a blog is. A blog is an online journal, that used to be called a weblog. Weblogs started in the 90’s and somebody dropped the ‘we’ and the term ‘blog’ was born. Blogs used to be a single author writing about a single topic. They are made up of multiple entries called posts, which are articles, sorted by date with a headline and the ability to have the readers comment on what the author published.

Blogging has not changed.

Not that blogging has changed“, ponders Rick Tuttle (@ricktuttle) “but the rest of the world has changed” Rick is one of the early bloggers and a long term organizer of WordCamp Miami – one of the biggest conferences dedicated to bloggers. He continues “so the … Continue reading »