That question was posed to me by an old friend of mine, who is currently the Global VP of Corporate Affairs and Communication for a big company. Well, I thought that’s easy – my website is supposed to get me work.

But how do you do that? Actually how does it do that? Say your a visitor to a photographer’s website and you like his photos and you have work that fits his style and ability, what do you do then? Hunt for an email on the website? Fill out a contact form and wait for him to get back to you? When a person submits that form, or sends that email – you are the closest to the time that Google calls: M.O.R. – the Moment of Relevance.

This is the time, when your company is on their mind.
This is the time, when your service is something they need.
This is the time, when you have the best chance to make your presentation.

It is not a post card, that gets lost in the mail.
It is not an email, that gets caught in a spam filter.
It is not a mailer, that gets forgotten when the next guys mailer shows up.

It’s here, it’s now, it’s you.

So HOW do we leverage this moment?

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With over 200,000,000 users facebook is a market that’s basically the size of a small country (well not so small) that has many clients tucked away. One of the ways of promoting my business is my page on facebook. Go ahead: become a fan!