I just had the opportunity to speak with Rosh Sillars, the new media photographer, about my experience with Social Media – especially SEO, local search in my advertising and marketing strategy for my photography business. You can listen to our interview on his New Media Photographer podcast.

We discuss how photographers traditionally market their services and how we market and advertise our photography today. What still works and does not work today. We talk about SEO and how important good Search Engine Optimization is to be found in search. We speak about Yelp, Foursquare and Google places.

One of examples we look at is the location based services of Google, where Photography by Depuhl is a “Favorite place on Google” and how that effects search and why I believe having a presence on Yelp, Foursquare, Google places and other location based services.

I am a commercial photographer. I don’t shoot the portrait session with the 4 wallets and the 5×7. I shoot mostly models, i.E.people that have been hired to represent the company, fashion line or product that we’re shooting. Often there is a crew of art directors, fashion stylists, hair and make-up artists, clients, assistants, product stylists, prepers, caterers, …

However I have been getting more and more requests lately to photograph people for the people themselves, where the person is the hero of the shot and everything else becomes secondary. This genre of photography requires you to take photos of the person that’s being featured. You can’t use a stock shot for this. It needs to be this human being that has to be in front of your lens.

Grammy award winning producer, composer and conductor Julio Reyes.

Take for example this environmental portrait of Julio Reyes, the grammy award winning producer for Mark Anthony. Julio had asked me to photograph a recording session a few months ago and I had a great time documenting 35 musicians laying down a beautiful track for the new album. Mr. Reyes had asked me to photograph him for his media collateral at that point and we got our schedules lined up a few weeks ago to shoot in his sound studio. So what’s the secret ingredient that you always need for a great portrait?

(find out after the jump)

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I wrote a blog post about Capture One acquiring Microsoft’s Expressions Media a few weeks ago about a great offer they were making through the end of June: If you bought Capture One for $129.- they would give you Expression Media (Retail $199.-) for free!

That deal just got better, for one week Phase One is selling Capture One software for half price, so you can get Capture One for $64.50 – but only to June 18th.
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Website grader is a great website that helps you track your website and gives you a good idea on what you need to continue to improve your site. They have a bunch of other (free) grader products, this blog has been graded and has received a

Blog Grade for blog.depuhl.com

We’re just getting started on yelp, and I will blog about my experiences with this plattform. So far you can read some of my reviews.

This blog is written by Pascal Depuhl from Photography by Depuhl. © 2011 Catching the light! Suffusion theme by Sayontan Sinha