10,000 clients sitting in the front row (all at the same time)
Wouldn’t it be great, if a potential client could come along on one of your productions and have a front row seat to see how you work, get a behind the scene glimpse of your workflow and get a feel for your personality on a shoot?
Yeah, I know it’s impossible, but wouldn’t that just be an awesome marketing opportunity? Well although it’s not possible to offer that front row seat to ten thousand clients (or even 10) on set with you, here’s the next best thing you can do:
Let your clients come along for the ride
If you take a little bit of time during a shoot, your clients can join you –front and center– virtually anywhere in the world, no not in person, but online.
Here’s a few ways you can put every member of your target audience, specifically your clients and prospects, in a front row seat of your next shoot:
Instagram is visual, it’s quick to produce and you can easily broadcast the photos to your fans on Facebook and your followers on Twitter. Come up with a memorable hashtag that you use in all the photos and let your target audience experience how you run a production from the virtual front row.
Case in point: I posted only 18 images to Instagram on my recent trip to New York. Here’ how they break down: 5 travel shots, 5 behind the scenes shots, 4 food shots, 3 shots from NYC and one shot of my packed camera bag. I posted these shots over the course of 4 days and got audience engagement on all 3 social media channels, from people in the business, current and maybe some future clients.
You don’t have to flood your social media accounts with content while you’re shooting. A little bit goes a long way. You can check out all the photos on my Instagram account @photosbydepuhl, follow me and catch the next series of bts images (check out #adventuresinfilmmaking).
Remember to tag clients, people you’re interviewing or photographing to make it easy for them to like, share and retweet your visual content (just make sure you ask their permission first).