a couple of years ago

Advertising photography: How to capture perfection

So perfect it had to be photoshopped

Careful planning = perfect pictures

It’s exciting when everything falls into place: when all the hard work, the detailed planning, the many hours spend scouting locations, casting models and assembling the crew come together, when the weather cooperates (we’d been watching the weather for days to pick the perfect morning).

Check out a short behind the scenes (BTS) video of this shoot – courtesy of Gilberto one of my two assistants on this job.

Postscript:

Photos like these are great to enter in contests (read more about that in a later #MarketingHack post) and in advertising pieces for the business. Check out why I got floored, when I asked an art director friend of mine for his opinion on a tagline I’m working on and why what he said afterwards floored me in #MarketingHack #12)

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Check out the planning that goes into estimating an advertising photo shoot and come with me as I scout this very beach [#periscope video] to find the perfect spot to photograph this ad  in the two earlier post in this series on advertising photography.


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