Jul 022015
 

Scouting for the perfect beach for an advertising photo shoot

OK, so you see there’s a lot of details that need to be addressed and for an inspirational advertisement, the location is paramount. So how do you find that perfect location? You scout (or you hire a location scout). I prefer to find my locations myself. Remember, you need to think about more details than just the mere beauty of a place: When is the sun going to rise? Where is it going to rise? When is high tide? How far is the actual shooting location from the place you’re staging food, drink, products, outfits, ect? Will your crew be able to find you at 4:30 am in pitch black darkness? Got all those questions answered? Perfect!

Running on the perfect beach: Advertising Photography

It’s invaluable to actually be on the location personally to answer these questions and get a feel for all these variables. You can join me on the scout via the live periscope video that I recorded while I scouted this perfect beach (please excuse the audio quality on these mobile videos – it’s less than perfect, I’m working on making that part of my mobile video’s better).

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