The more you plan before the shoot, the smother the production will go. Build a production book – that way everything is in one place. I have this on the outside pocket of my camera bag when I shoot.
Getting nitty gritty now, makes the photo production go smooth (if not perfect) later
Once you’ve found your perfect location, now it’s time to figure out who you need to get permission from to photograph your advertising production on this location. Sometimes it’s a city or county, the state or the national park service. It could a private owner or a combination of these. In this case it’s the city and a private trust, that runs the beach. They require an application including a description of what I’ll be photographing, before they allow me to shoot here. Your local film office can be of great help here. Make sure you also find out if there any requirements in addition to insurance? When do they open? How much more does it cost to open the location before sunrise? Is there another entity for the location, that needs to sign off on your proposed concepts?
Once the locations are picked, permits need to be pulled, insurance certificates secured, deposits paid and models, crew and equipment scheduled and weather starts getting watched. Read more about how this shoot got estimates on last weeks post: “How to estimate an advertising photo shoot” and click on the subscribe button on the top of this page to follow this blog, so you don’t miss how to scout the perfect location for an advertising photo shoot in next weeks post.