One of my new years resolutions is to get the word out and promote my business in ways I have not done last year. PDN ran an article in its Jan 2008 issue titled “Social Networking: The New Marketing Tool”. One of the sites they highlighted is called LinkedIn. I have been a member of LinkedIn for a few years, but have never utilized it for my photography. So last week I began adding contacts in ernest.
The idea behind this site is that you know people, which I don’t (and vice versa), but they know people that need a good photographer. So I can look at who you know (via your network) and ask you to introduce me to that person, in effect making the cold call to a potential client, a warm call with a personal recommendation from a trusted source to the correct person. Sounds good to me.
Take a look at my LinkedIn profile here and see how we’re connected:
As I am learning more and more about SEO (search engine optimization) I read that page rank is an important number. It is the number that Google calculates to figure out where your site places on the web. My photography site currently has the following pagerank:
Yesterday and today I’m reading a lot about search engine optimization and site submissions. I’ve redesigned my site (really just a technical rewrite) to be more friendly towards search engines – although I am not a pro at this at all, I am a photographer. The website for me is not an end in and of itself, it is a tool in presenting work and connecting with clients. The easier I am to find in a relevant search, the better. I don’t want my site to come up when someone is looking to hire a photographer to shoot graduation photos. I do want to be on a good search result if someone searches for a Miami based fashion, life style, advertising or product photographer.