MarketingHack #16: Be featured as an expert in a book

MarketingHack 16: Loose a book for 2 years

25 Marketing Hacks is a weekly blog series the explores unconventional ways of getting the word out about your work. Traditionally photographers and cinematographers use their portfolios or show reels either in a face-to-face meeting or online to attract new clients. Today I’ll show you how to be featured as an expert in a book that you don’t even have to write.

Become an expert

So yeah, there’s no way around this. You got to become an expert. Clients love to work with an expert in the field, Google loves to find the expert to serve to their users, experts are wanted by everyone. This is the part where you need to put your nose to the grind stone and work hard.

The good news is that you don’t have to become the best expert in the world – after all there’s Featured Expert on videoonly one of those – but you need to become an expert in the eye of the author who is looking for an expert to help teach his readership.

Back up and tell the story from the beginning

Two and a half years ago, I got contacted by Rosh Sillars (@RoshSillars) who was writing a Digital Field guide on the Canon EOS Rebel T5i. He was looking for an expert to give some tips on how to shoot video with the new Rebel. Rosh had asked me to give some practical tips on capturing motion, rather than the technical settings.

I gladly agreed, for one I enjoy helping my friends do well. I also can’t see the downside of being featured in a book as the expert on video. I was in the middle of pulling off my world wide première of my first documentary film (Check out Marketing Hack #11 for why we showed the film at an airport), when I did a quick phone interview with Rosh about video.

It’s kind of a funny story

Rosh finishes the interview, the book gets published and I’m supposed to get a copy from the publisher, but honestly I totally forgot about it, although I did see the page on books.google.com and included a link to that page on my about page. Fast forward to yesterday (2 years after the book got published).


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