Aug 232016
 
CreativeMornings/Miami Beach

Collab Miami style

George is one of those guys you can’t help but love. He’s the graphic designer, who runs Collab Miami – a creative community of freelance friends, exchanging ideas and getting feedback while being inspired and encouraged to succeed.

Collab Miami is not your traditional networking meet up group. I’ve gotten to meet some great people and all of them are willing to help out, teach, learn, answer questions, critique and ask for help (…)

(This week I get to take over CreativeMornings/Miami’s tumblr blog. I’ll share some of my favorite places and people, who make Miami an awesome place to live. Check it out. Read the rest of this post on tumblr)

The Blogger Union has partnered with CreativeMornings/Miami for a collaborative storytelling marathon. Tune in to read the story of our city told by local creatives, bloggers and entrepreneurs. Each week, a different member of CreativeMornings will take over to post what inspires them about South Florida. Do yo want to take over the CreativeMornings/Miami blog and share your take on our community? Email Paola at info@thebloggerunion and we’ll get working on it!
Jun 232016
 
Productivity with a Post-It note

Productivity is a must as every Small Business Owner wear many hats: sales rep, customer service rep, accountant, ect. Fortunately there is a ton of great software to help us do all those jobs, but we still have to create all the digital assets necessary to use these apps, services and websites productively.

The Problem with Productivity

Setting up a digital workflow is only as good as the information you put into it and -especially when things get hectic- it’s easy to miss setting things up correctly.

In my workflow as a product photographer is use
Evernote to organize and store all digital documents – creative briefs, model releases, estimates, permits, notes, ect.

SalesForce is my Customer Service Management service of choice. It keeps tracks of accounts, contacts, leads, opportunities, expenses, ect. and links automatically to Evernote, Expensify and Trello.

I’ve just started using
Trello to give me a clear picture of all current projects and tasks and Expensify builds expense reports easily and quickly, that I then import into QuickBooks.

Solving the Productivity Puzzle

Productivity via Post-It notesHow do I remember to add a Note and Tag in Evernote, that will help you organize a new job? Then there’s the opportunity that I have to setup in SalesForce if I want a bin, that will collect and correlate all information I need to have at my fingertips; a new list needs to be created on Trello and the expense report need to be created in Expensify.

Don’t laugh, but a little Post-It note does all that for me. Automatically.

I use Evernote to get this process rolling:

  • Pink Post-It’s are leads. That’s potential clients who have reached out to me and are inquiring about having product photography and/or video creates.
  • Yellow Notes are opportunities. These are the projects where I’m meeting with clients, pitching ideas and creating estimates.
  • Green Sticky Notes are jobs. Deposits are, production has started and we’re creating amazing visual content.
  • (There’s a blue note as well, but I don’t use that for my business)

The yellow Post-It kicks it off

As soon as I capture a yellow Post-It note, Evernote saves it in my opportunities notebook automatically (Evernote lets you assign notebooks based on the colors of the notes). All I do is save the note named with the job number associated with this opportunity.

Zapier takes over

As soon as that note gets saved, Zapier takes over and creates a SalesForce opportunity with the job number (which it gets from Evernote), builds a new Trello list with the same job number, captures an expense in Expensify tagged with that identifier (I hope that soon it can create a report), creates an Evernote tag – which will be used to be able to search all documents about that job and finally sends me a SMS to my phone. Done. That was not hard.

At the end of the day one photo of this Post-It Note creates all the digital assets I use in my day-to-day workflow.

How do you solve your productivity puzzle?


[Wanna learn more about how I use apps, web services and applications to run a more productive small business?]

Mar 092016
 

Getting your foot in the door

Sure, you can do what everyone else it doing. Or you could try something else. You can market in those tried and true channels or you can rock the boat. If you’re looking to stand out in a very crowded field, here’s how you get your foot in the door.

Start on a firm footing

Before we go any further, there is one thing I want to stress: your work must be solid. You’re pricing must be dead on and your customer service must be top notch. If these things are not firmly in place, you may get that new client, but you won’t keep him. Here we’re taking about how to break through all the noise to reach new clients and that requires you to be different in your marketing.

Put your best foot forward

Who are you as a photographer? More importantly, who do your prospective client perceive you to be? With every interaction, you must put your best foot forward, since you can’t make a first impression for the second time. When a client looks for a visual content creator, they are looking at more than one photographer. How do you stand out from that field? What can give you a leg up?

It’s not just your work – your client is looking at other people who can deliver similar quality.

It’s not just your price – unless you’re interested in a race to the bottom, there’s always someone willing to do it cheaper.

It’s not just your marketing – since we all are on social media, online, …

If the shoe fits…

Before a new clients hire me, they almost always start looking for a generic “photographer” with in a ‘cold’ google search. Once they’ve found my company, it stands out from the rest. How? By hacking the market. By doing things differently, especially by trying things, other photographers say won’t work.

Step into your clients shoes

Understand who your perfect client is.Then learn what they are looking for, when they hire a photographer. If you know the answers to these two questions, then you can gear your marketing hacks to help those clients find and book you. Does this approach work? Listen to a recent client talk about her experience:

Great marketing can happen on a shoe-string budget

25 Marketing HacksAbout a year ago, I wrote “25 marketing hacks for creatives” here on the ASMP blog. Did you try some of these out? They range from the very simple act of mailing a copy of a magazine to an art director (MarketingHack #8) to flying a plane half way around the world for a movie premiere in an airplane hangar (MarketingHack #11).

One thing they all have in common, they are unusual and are all done on a shoe-string budget. Many of these marketing hacks don’t look like your average photographer’s marketing efforts, but that’s just the point. If you’re looking for some more detail on the MarketingHacks that have worked for me, I’ve got a blog post with all the details for each one of the 25+ hacks on my list.

Share your favorite way to hack the market in the comments.

Feb 202016
 
How to create the perfect video talk at #WCMIA 2016

A great video, is like a great blogpost.” says Miami based visual content creator Pascal Depuhl. “You need to capture the viewers attention in the first few seconds, like a catchy blog title – otherwise you’ll loose them.” Pascal, who has been creating still images for his clients as a commercial photographer for over 25 years, recently spoke at WordCamp Miami. Video is a recent addition to the services Photography by Depuhl offers his clients.

He went on to say that the story portion of the video, is like the body of a blog post. “Story trumps everything” says Depuhl “the perfect video must tell a compelling story, engineered to change it’s viewers mind.” Photography by Depuhl is known for creating videos and images, designed to be mind changing; he gave a TEDx talk on this topic called “the Art of Changing Minds“.

Finally you’ll need to know your Call-to-Action before you start production. “Video is powerful, so your Call-to-Actions can be subtle.

Here are the slides of the talk and the links that Pascal mentioned, which will be published on WordCamp.tv in a few weeks.

Slides:

Download a PDF of “How to shoot the perfect video” slides here.

Links:

TEDx talk “The Art of Changing Minds

How to change 100 minds in 15 minutes

On Wings of Hope film

Social Media

Instagram @photosbydepuhl

Twitter @photosbydepuhl

www.depuhl.com

Feb 152016
 
50,000 views

50,000 views

Wow! Last week we passed 50,000 views on this blog and you’re the reason that’s happened. A huge heartfelt thanks to all of you, who read my blog. I’d love to hear which posts you like and what topics you’d like to have covered in future posts.

Thanks!

In know that in the grand scheme of the blogosphere 50K views is not a huge achievement, but I still wanted to express my gratitude. I appreciate you and am looking forward to providing more content focused on photography, cinematography and how I use technology to create mind-changing visual content.

Thanks again.

Your blogger

Pascal Depuhl

@photosbydepuhl

Feb 132016
 
WordCamp Miami 2016

WordCamp Miami 2016 is coming to Miami next weekend

WordCamp Miami 2016, a tech conference, is back in Miami from February 19-21. South Florida’s longest running non-profit tech conferences (It’s the 8th year WordCamp has been in Miami) is designed for WordPress users, bloggers, content creators, SEO, designers, marketing folks, and developers to hone their blogging skills. It doesn’t matter, if you’re an established blogger, a WordPress aficionado or just starting out in the blogosphere, #WCMIA 2016 has something for everyone –from classes for kids to talks that are all about the code that runs your WordPress blog.

What’s happening at WordCamp Miami 2016

There’s too much to list here and WordCamp’s website is obviously the place to go (quickly, since they always sell out of tickets). Nile Flores –a fellow WordCamp speaker– has put together a great blog post on what to look forward to at WordCamp Miami 2016. She highlights some interesting details about this conference and some the speakers that will be sharing their knowledge at this conference.

Here’s an excerpt from blondish.net:

david-bisset“WordCamp Miami is expected to bring in well over 800 attendees, according to one of the WordCamp Miami organizer’s, David Bisset. He also says that some of the things that attendees can look forward to seeing is the kids activities.

Bisset says “There’s a lot of kids activities like the Saturday Workshop, Sunday STEAM activities, and the Kid’s Panel at the end of Sunday.”

ptah-dunbarPtah Dunbar, the lead organizer of WordCamp Miami 2016, says that attendees should look foward to the JavaSscript Track on Sunday. He says, “We’ve got a great lineup of quality speakers.”

Ptah says that attendees should bring the following: “Bring a friend or two! Learning new ideas and connecting with friends is always a good time. Also, bring pocket notebook and pen to carry with you (leave your laptop at the hotel), for notoriously writing down actionable advice from all the really smart people you’ll be meeting over be next 24-48-72 hours (depending on how long you stay) and their Twitter handles.”

Dunbar also mentioned, “And finally don’t forget to set aside time to enjoy the beach and explore Miami! Keep an eye on the #wcmia slack channel as we’ll be sharing announcements like things to do and other surprises throughout the 18th-21st.”

Jan 222016
 
Master your productivity with 11 amazing tools

Master your productivity with 11 amazing tools With every passing year, it seems clients are expecting more and more from their photographers, which means we may need a lesson in productivity. Kat Dalager […]