Category Archives for "Miami"

How to shoot the perfect video – recap by the Blogger Union

#MrMindChanger and the Blogger Union

What is the big deal with video, anyway?

If you have yet to make your first video for your blog, then get this. It is estimated that three years from now, 82% of all online traffic will be driven by video. You have some time to get ready, so start now! During our October meet-up with the South Florida Bloggers, we learned the basics to making the perfect video.

south florida bloggers girls at how to shoot the perfect video.

And Pascal Depuhl—chief mind changer at Photography by Depuhl, a Miami-based visual content creation company—led the conversation. His school of thought was simple:

Create mind-changing video!

mr mindchanger pascal depuhl at how to shoot the perfect video.

#MrMindChanger

Because the perfect video will make you do something different. And bloggers have this as an end goal in mind as well. We want our readers and viewers to wear the cozy sweater we just layered on, and test out our favorite beauty products. Some of us want them to eat at the restaurants we frequent and order the lobster mac and cheese just like us.

So then now what? We took away some great pointers from Pascal last month and want to share them with you now. Let us take you to the beginning. It all starts with an attention grabber. Like a good blog post, your title has just a few seconds to draw in your audience. The same thing is true about the first glimpse to your video. Have you given your viewers something to care about? Pascal says that if that is not there, then you’re going to lose them pretty soon.

south florida bloggers workshop on how to shoot the perfect video by #MrMindChanger, Pascal Depuhl

 

Here are some other “Video Don’ts” from Pascal:

  • south florida bloggers girl at how to shoot the perfect video.Don’t explain everything. We don’t need a play-by-play like in football. Just explode into the action.
  • No need for a long intro. Viewers might think they are watching the same video if you always start with the same introduction. Once you have their interest, then queue in cameo of self.
  • Make your videos concise. Put the edit together, cut it in half, and then cut that in half. A two and a half minute length video is a good place to start.
  • Have a hero. It can be a thing, a place, a product, or a service—not always a person.
  • K.I.S.S. – it doesn’t have to be long or drawn out. Keep it simple. And make it worth watching. Show us what you’re eating. Show us what you’re wearing. Show us where to get it, or who made it.

south florida bloggers girl 2 at how to shoot the perfect video.

Then we move on to the body of your video, which is what keeps viewers peeping through the end. A video is multi-sensory. You have auditory and visual senses turned on. Pascal shared that more than half of the content comes across on audio. So pay attention to sound. It is just as important as anything else you are providing in your content. And this will make the body of your video a bit heartier.

Let us not forget the end. It has to have a call to action (CTA). Where do you want to end up? People need to know what to do next. And once you have it all together, where do you want them to go? Here is your selling point. But please, make your CTA’s subtle. Leave the infomercials for late night TV.

 

In case you missed it, click the link here with the slides of the presentation from Pascal.

south florida bloggers learn how to shoot the perfect video from #MrMindChanger, Pascal Depuhl


Join us this upcoming weekend to learn from veteran fashion blogger, Daniela Ramirez, on how to monetize your blog.

11 months ago

4 Ways to help DASH

DASH Taste of Design 2016

Ever wonder how you can help DASH?

I don’t know if you know this, but DASH’s annual “Taste of Design”  gala is just around the corner (you did save that November 12th date, right?)tod

This fundraiser is put on by countless volunteers from the PTSA and the money that’s raised benefits your students at DASH. So now that you’re chomping at the bit to volunteer yourself, here are 4 ways you can help your kid’s school:

    1. Buy tickets

      tod-yellow

      I know, right? One of the best ways you can help is to be at the gala (and no this is not some lame high school looking event). It’s a party in the middle of the Design District, with food from world-class restaurants, great entertainment and a silent auction you would not believe. Help DASH and buy your “Taste of Design” ticket now.

    2. Volunteer

      You got the save the date mailer a few days ago, right? Did you stop to consider the volunteer who designed it, the one who had it printed, the volunteer who mailed it and the one who’s handing out the envelopes that the post office couldn’t deliver? And that’s just one postcard…

        1. …securing the space (btw the Gala is held in the Moore building, which is an amazing space),
        2. …negotiating with the entertainment,
        3. …coordinating all the restaurants that are donating food,
        4. …planning the decorations (you won’t believe the ones we’ve got from the Grand Florida Opera this year),
        5. …overseeing the live auction
        6. …keeping track of all the communications going out to parents and patrons
        7. …collecting, cataloging and running an amazing silent auction


      Sign up to volunteer
      to make “Taste of Design” a great event.

    3. Silent Auction Item

      We already have some pretty cool items for the silent auction like…

        1. unreleased Bulova Watches,
        2. a catered dinner for 4 at your home,
        3. a VIP tour of the Miami Herald printing presses and newsroom and lunch with  theMiami Herald’s president,
        4. hotel stays
        5. dinners
        6. trips, …

      …but we still need more, so why don’t you help us get some more items that we can auction off at the Gala? We’ve made it easy – you can download a cover letter from your PTSA that you can give to the person donating to the Taste of Design silent auction and a form that’ll go with each silent auction item.

    4. Donate

      OK, so we know not everyone can make it to the Gala, because of out of town trips, previous commitments. Don’t worry you can donate to “Taste of Design” right here of course we’d prefer to see you there, but there’s always next year.

We look forward to seeing you at this year’s gala!

[This post was first published on the DASH PTSA website on October 30th, 2016.]

Miami’s soul

CreativeMornings/Miami Soul

Miami’s soul

Robert looks more like a hit man, than a pastor and he’ll be the first person to tell you. He’s also one of the very first people I met working on fashion photo shoots in Miami, as I started coming down to South Florida in the mid 90’s to escape the winters in Chicago and New York  (for obvious reasons).

If you’re looking for the soul of Miami, look no further than Robert and his wife Elizabeth, who have dedicated their lives to serving the people of Miami. You won’t find someone with a bigger heart for the people of Miami, than these two.

The church Robert pastors is called Calvary Chapel Miami Beach, a non denominational church just north of 71st Street on North Beach, a block west of 0 Cinema with a few hundred perishoners. It is one of the most diverse places I know in Miami in regards to pretty much every metric you want to look at from old to young, from fashion models to the homeless and every color under the rainbow the only thing you’ll find in common is the love that these people have for the inhabitants of the City of Miami (…)

(This week I get to take over CreativeMornings/Miami’s tumblr blog. I’ll share some of my favorite places and people, who make Miami an awesome place to live. Check it out. Read the rest of this post on tumblr)

The Blogger Union has partnered with CreativeMornings/Miami for a collaborative storytelling marathon. Tune in to read the story of our city told by local creatives, bloggers and entrepreneurs. Each week, a different member of CreativeMornings will take over to post what inspires them about South Florida. Do yo want to take over the CreativeMornings/Miami blog and share your take on our community? Email Paola at info@thebloggerunion and we’ll get working on it!

Miami’s architecture

CreativeMornings/Miami architecture

Miami’s architecture

Ocean Drive’s art deco hotels, Miami Modern 1970s buildings, Wynwood graffiti art, downtown’s sky scrapers – everywhere you look in Miami there is world class architecture. Meet Gabriella, an architect from Ecuador. Our kids went to school together and I had a chance to photograph a MiMo inspired house she build, called the Dilido house on the Venetian Islands in Miami Beach.

Gabriella is a fireball of energy as we’re walking through the house on my initial scout. I’ve brought my youngest daughter – she’s brought hers and we don’t see either girls, who are having a blast exploring the construction site (…)

(This week I get to take over CreativeMornings/Miami’s tumblr blog. I’ll share some of my favorite places and people, who make Miami an awesome place to live. Check it out. Read the rest of this post on tumblr)

The Blogger Union has partnered with CreativeMornings/Miami for a collaborative storytelling marathon. Tune in to read the story of our city told by local creatives, bloggers and entrepreneurs. Each week, a different member of CreativeMornings will take over to post what inspires them about South Florida. Do yo want to take over the CreativeMornings/Miami blog and share your take on our community? Email Paola at info@thebloggerunion and we’ll get working on it!

Miami’s food

CreativeMornings/Miami food

Miami’s food

If you’ve never heard of Knaus Berry Farm, you’ve been living under a rock – or maybe you just don’t like Cinammon Rolls.

The family farm, run by my friends Tom and Susan (and her sister and her husband), has been around for decades and is open from November to mid-April. It’s a popular place and the cinammon rolls, that Tom gets up very early every morning to bake, are worth standing in line for (…)

(This week I get to take over CreativeMornings/Miami’s tumblr blog. I’ll share some of my favorite places and people, who make Miami an awesome place to live. Check it out. Read the rest of this post on tumblr)

The Blogger Union has partnered with CreativeMornings/Miami for a collaborative storytelling marathon. Tune in to read the story of our city told by local creatives, bloggers and entrepreneurs. Each week, a different member of CreativeMornings will take over to post what inspires them about South Florida. Do yo want to take over the CreativeMornings/Miami blog and share your take on our community? Email Paola at info@thebloggerunion and we’ll get working on it!

Miami’s future

CreativeMornings/Miami future

Miami’s future

If you want to be blown away by some young talent in Miami check out the Taste of Design at DASH – the Design and Architecture Senior High School in the Design district. Ranked the #2 high school in Florida (#20 in the nation according to US News) this school crafts young artists into unbelievable creative powerhouses in architecture, fashion design, film, graphic design, and industrial Design.

One of my daughter's artworks she created while studying at DASH.

Ink drawing by Raphaelle Depuhl (DASH class of 2016)

The art these kids put out is nothing less than inspiring and the spirit of collaboration and cooperation is jaw dropping. It’s not the easiest magnet school to get into (you’ll need a killer portfolio) and the admissions process is made up out of a live drawing audition, a review of said portfolio and an interview of the student (…)

(This week I get to take over CreativeMornings/Miami’s tumblr blog. I’ll share some of my favorite places and people, who make Miami an awesome place to live. Check it out. Read the rest of this post on tumblr)

The Blogger Union has partnered with CreativeMornings/Miami for a collaborative storytelling marathon. Tune in to read the story of our city told by local creatives, bloggers and entrepreneurs. Each week, a different member of CreativeMornings will take over to post what inspires them about South Florida. Do yo want to take over the CreativeMornings/Miami blog and share your take on our community? Email Paola at info@thebloggerunion and we’ll get working on it!

Miami history

CreativeMornings/Miami history

Miami’s history

History may not be the first thing that comes to your mind, when you think about Miami. There are surprisingly many places tucked between the gleaming skyscrapers of downtown, the waterfront mansions on the bay, the yachts and jet set everyone associates with he Magic City.

Vizcaya shows Miami history

Vizcaya is one of those places. Build on Biscayne Bay over 100 years ago you’ll drive right past it, if your not paying attention, as you drive down South Miami Avenue. The villa is unbelievable, only to be outdone by it’s formal gardens. (…)

(This week I get to take over CreativeMornings/Miami’s tumblr blog. I’ll share some of my favorite places and people, who make Miami an awesome place to live. Check it out. Read the rest of this post on tumblr)

The Blogger Union has partnered with CreativeMornings/Miami for a collaborative storytelling marathon. Tune in to read the story of our city told by local creatives, bloggers and entrepreneurs. Each week, a different member of CreativeMornings will take over to post what inspires them about South Florida. Do yo want to take over the CreativeMornings/Miami blog and share your take on our community? Email Paola at info@thebloggerunion and we’ll get working on it!