Catching the light!: Light comments about commercial photography and being a professional photographer in this digital age by a Miami based photographer.

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Wed
3
Mar '10

It sounded like hell!

35 string players tuning their instruments in the sound recording studio of ‘The Hit Factory’ last Monday. To my untrained ears utter chaos – I was happy when the sound engineer muted the noise coming into the control room. But minutes later, as Emmy award winning producer Julio Reyes took the podium the music coming out of the speakers was divine.

Read more about this job and see the slideshow after the jump …
(more…)

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Wed
20
Jan '10

How you can help Haiti via Social Media – NOW.

If you read my blog, you know that I photographed Katleen Felix, a project manager for Fonkoze this past Monday for the canadian financial publication ‘Journal Les Affaires‘. Fonkoze is an organization that has been providing micro loans to Haiti for years now. They have the extremely reliable information, because of their network in Haiti. I personaly know and trust Mrs. Felix. She just posted the following on facebook:

“There are an empty Hospital at Milot in Cap Haitien hospital 75 miles from Port-Au-Prince, ready to treat quake victims! Media or people in need, please contact Tim 413-241-6526  or ttraynor1948@gmail.com. They have food,housing, full staffed trauma unit, and so far, only 4 victims to treat.”

The local people of Haiti have been using social media to get messages back to loved one saying that they are ok, texting their exact  location in the rubble, so that rescuers can find them.

Now you can use your Twitter stream, Facebook and LinkedIn status to share this message with the people in need in Haiti. Your post has a good chance of being read by someone who needs this info!

PLEASE HELP SPREAD THE WORD

Click here for the original post from Mrs. Felix on facebook and check out (and donate) to fonkoze on their website. They are a charity that is accredited by the better business bureau.

fonkoze is an ac

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Sat
16
Jan '10

Subscribe to …catching the light!

Blogging only makes sense when you can find it. Or find it again. I have been working on providing good and relevant content on this blog and more and more people are reading it, and although it has always had an RSS feed, I have now made it easier to subscribe to that feed.

You can now subscribe to this blog in your favorite feedreader. Subscribe in a reader

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Wed
13
Jan '10

QR Code Link to my website

If you’ve been reading my blog, you know that Photography by Depuhl was one of the 100,000 businesses that Google selected to be a ‘favorite place on Google‘. I got a nice sticker from Google that includes a QR code, which links to my website.

Well I just saw a cool way of using this bar code on a site I’ve just discovered. Rosh Sillar’s new media photographer website. He has his QR tag on the front page of his blog, so I figured I should also include mine on my blog – for an easy link back to my site.

Photography by Depuhl is a favorite place on Google

QR Code

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Fri
1
Jan '10

How will Social Media change the way you do business in 2010?

Social media exploded onto the web in earnest in 2009, with facebook having more hits than Google on Christmas, twitter becoming an interesting method of communicating with each other. What is in store for 2010? I believe Social networking is going to go B2B. With products such as Chatter from Salesforce and Wave from Google being tried out right now, collaboration between clients, partners, suppliers, … will look different then before.

If you already use wave, you will be able to see a wave that is inserted into this blog. If you are not take a look at the following introduction from Google and see if this looks interesting to you.

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Tue
29
Dec '09

5 Essential Sites for Professional Photographers (on a budget)

Now more than ever being a professional photographer is more than capturing an image. Technology has changed the way we capture photographs from a photochemical process (film) to a electronic (digital) one. This shift in technology has also caused a shift in responsibility. A commercial photographer has to do much more than just take a picture. He has to become an IT specialist (or hire one) to do everything that today’s clients expect.

We are able to manage our business online, which begins with building our website, how we deliver our images to our customers, the way we manage our clients and business contacts, how we track the performance of our web presence and ads online and where we actually host our website.

Before you read on I do have to make one disclaimer, this post is inspired by Jeana Lee Tahnk’s mashable post “5 Essential Sites for Professional Photographers” and were her blog gives you the turn key solutions to some of these needs, the sites that I have listed here, require you to do a little more work – be it learning a new software, re- interpreting how a cloud can be used for your business or figuring out how to bounce data through a few services to make it work for you. The upside of this is that you do save money. Here are the sites in no particular order: (more…)

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Mon
28
Dec '09

The beauty of the Everglades

We took the kids to the Everglades for a mini Christmas vacation and were rewarded for braving the mosquitos, by seeing some amazing wildlife. It always surprises me to have such a pristine wilderness two hours outside one of the 10 most densely populated counties in the United States.

A south Florida Osprey flies clutching a Jackfish in Flamingo National Park

A south Florida Osprey flies clutching a Jackfish in Flamingo National Park

Special thanks to Steve from Feather Light photography for shooting this bird of prey and making us aware of this beautiful Osprey.

Everglades National Park is the third largest National Park in the lower 48 states, behind Yellowstone and Death Valley and is home to a large variety of kinds of animals and plant life. We took out a little fishing skif onto the canal to see a variety of birds and crocodiles. We found this little one sleeping on a log taking in the rays of the sun. Once we had returned the boat a much larger one (about 15′ long) came swimming through the waterway.

A small crocodile hiding on a branch and soaking up the sun in Everglades National Park's Wilderness Waterway

Baby crocodile sunning itself on a branch.

Even in the 48 hours that we were in the park we had opportunity to see some beautiful animals, like this white tale that was running through the swamp at dwarf cypress as we were leaving the park on Sunday.

A Whitetail deer running through the swamp at Dwarf Cypress forrest in Flamingo National Park.

A Whitetail deer running through the swamp at Dwarf Cypress Forest.

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Thu
17
Dec '09

How to brand your web presence

I am going toward a convergence of design in my website, blog and social media platforms like twitter. I have been working hard on branding my business in the real world over the last two years and now it is time to translate that into my online presence as well (thanks to Bob from Bob Buchanan Design for helping tweak the website version).

www.depuhl.com

blog.depuhl.com

www.twitter.com/photosbydepuhl

www.twitter.com/photosbydepuhl

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Wed
16
Dec '09

How to use the web to promote your (photography) business.

Photography by Depuhl is cautiously testing the waters of paid advertising. The first ad began running on December 16th, 2009. Although I have been creating photographs for clients since the late 1980’s, the way of selling yourself as a photographer has drastically changed. You used to have to purchase expensive ads in printed annual professional directories to have your work seen, have an agent that had all the connections – a route that I just could not afford as a beginning photographer. Today I can determine down to the $0.01 how much an ad costs, which search phrase triggers it, when and where it is displayed, …

Screen capture of the first paid ad for photography services

Screen capture of the first paid ad for photography services

Paid advertising is the logical next step for our online presence. Back in 2007 I made the decision to put a professional website up online. It is created with an awesome photoshop plugin called sitegrinder. This is my first step in a concerted effort to use the web as my primary sales tool for my fashion and product photography.

In 2008 Photography by Depuhl pursues its online network in earnest … (more…)

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Tue
15
Dec '09

Photographing flowers on location for a B2B vendor.

A picture is worth a 1,000 words. A photograph can describe and show a concept much faster than a paragraph. We humans are wired to be able to instantly take in visual information – it does not need to be translated into another language, anybody can view an image.

My newest client supplies Costco online with flowers and plants, that are delivered in bulk i.E. plain boxes, where the flowers are wrapped in clear plastic. I was tasked to communicate not just the beauty of the flowers (you can see a cute shot of my daughter holding 100 tulips here here), but also how many individual bouquets, centerpieces, … come in a shipment, how the plants are protected in shipping and how they may be used.
(more…)

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