Facebook is a waste of time. I don’t need to know what you had for lunch today” is a common response that I hear when I speak with people about why I am involved in social media – hmmm, what did I have for lunch today … but back to the point of this post: I wanted to share with you how I got booked to shoot a video shoot from my facebook post in less than an hour.

I have been getting into shooting video over the last few months – you can check out some of my films on vimeo – and I have been seeing that there is a lot to learn from a photographers perspective. I purchased my first HDDSLR 3 months ago and got booked on my first paid video production last week, so I posted a blurb about editing this shoot on my facebook page.

Blurb I posted on Facebook about editing the video last Thursday.

I tagged my wife (the beautiful model in the photo) and left it at that. I also did not design the post to be anything special my comment on facebook merely read: “Spend most of the day editing a commercial movie project, while learning Adobe Premiere, incidentally the client was very happy with the rough cut :)

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2. Pack it

Packing for the shoot

An overview

Now you know where you’re shooting from. You know how many shots your taken. You got the power and storage issues figured out. It’s time to pack. If you’re shooting a time-lapse sequence for fun, this will seem a little over the top just remember we’re talking about a commercial professional application. Redundancy is the name of the game, although I want to be able to walk into my time-lapse set up in one trip.

All gear needed for the time-lapse project in it's cases and on the hand truck.

Everything I needed for this project fits on this one cart. I like this specific one, since it can double as a shooting table, once it’s unloaded.  I’ll go through each bag in detail with everything that’s in it, but here is the overview: slung over the back of the cart (on my back when I go to location) is Continue reading »

I am a commercial photographer. I don’t shoot the portrait session with the 4 wallets and the 5×7. I shoot mostly models, i.E.people that have been hired to represent the company, fashion line or product that we’re shooting. Often there is a crew of art directors, fashion stylists, hair and make-up artists, clients, assistants, product stylists, prepers, caterers, …

However I have been getting more and more requests lately to photograph people for the people themselves, where the person is the hero of the shot and everything else becomes secondary. This genre of photography requires you to take photos of the person that’s being featured. You can’t use a stock shot for this. It needs to be this human being that has to be in front of your lens.

Grammy award winning producer, composer and conductor Julio Reyes.

Take for example this environmental portrait of Julio Reyes, the grammy award winning producer for Mark Anthony. Julio had asked me to photograph a recording session a few months ago and I had a great time documenting 35 musicians laying down a beautiful track for the new album. Mr. Reyes had asked me to photograph him for his media collateral at that point and we got our schedules lined up a few weeks ago to shoot in his sound studio. So what’s the secret ingredient that you always need for a great portrait?

(find out after the jump)

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A picture is worth a 1,000 words. A photograph can describe and show a concept much faster than a paragraph. We humans are wired to be able to instantly take in visual information – it does not need to be translated into another language, anybody can view an image.

My newest client supplies Costco online with flowers and plants, that are delivered in bulk i.E. plain boxes, where the flowers are wrapped in clear plastic. I was tasked to communicate not just the beauty of the flowers (you can see a cute shot of my daughter holding 100 tulips here here), but also how many individual bouquets, centerpieces, … come in a shipment, how the plants are protected in shipping and how they may be used.
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I have been shooting for a new client today. 100 tulips for their website. Tomorrow we’ll photograph a few more plants. Here is our last shot for the day:

The last few jobs I have shot have been for a variety of jewelers. They have ranged from shooting $400,000.- rings at a jeweler’s store that has been established for over 100 years in Miami, to a brand new website that is launching a new line of custom designed watches to shooting for an old client again that distributes australian designed urban inspired jewelry.


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No, this is not a quick snapshot taken with a point and shoot, it is a complicated shot that was set up and lit, no the snap part of this photograph is the fact that 24 hours ago, I had not spoken with anyone from this company.

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I got an email from one of my clients last Friday evening, asking if I could shoot a product/packaging shot in one day. So monday they fedexed a package to me containing the packaging and product for their shoot. So was I able to complete the job in the extreme tight deadline I was given? Continue reading »

It’s been a very long time since I have been in the windy city! It feels good to be back – I think that may have a lot to do with the fact that it is not winter … We have been producing this catalog job for a few weeks prior to coming up here and have had a very successful shoot – barring the Chicago agent that pulled all of his male models from us a few hours before the casting, because of some issue that had nothing to do with us. Talk about getting a wrench into your production. Thanks to Ford Models Chicago, that came through and delivered – so thanks Ford! Way to go!
Bob, the art director on this job is an old friend of mine – we’ve known each other for 13 years now and are enjoying the opportunity to work together.

Art director, clients and stylist discussing a shot

Art director, clients and stylist discussing a shot

With over 200,000,000 users facebook is a market that’s basically the size of a small country (well not so small) that has many clients tucked away. One of the ways of promoting my business is my page on facebook. Go ahead: become a fan!

This blog is written by Pascal Depuhl from Photography by Depuhl. © 2011 Catching the light! Suffusion theme by Sayontan Sinha