Category Archives for "News"

How Do I Grow My Photography Business? Use SEO to Shoot for the Sky

How I use SEO to grow my business.

How Does OWN IT Gold Ambassador Pascal Depuhl Grow His Photography Business? Use SEO to Shoot for the Sky

Behind the scene shots play a large role in the use of SEO

Photo by Gilberto Salazar

Meet our more recent Gold Ambassador here in OWN IT — Miami-based photographer Pascal Depuhl[Achieving that has much to do with how I use SEO.]

After falling into shooting images on a whim as a teen, Pascal honed his art over a number of years before starting his own company about a decade ago. Now he boasts an impressive lineup of clients, including National Geographic, SeaRay and Mars thanks to constant hard work and dedication to his craft.

We chatted with Pascal about the first big job that launched his career, how he learned to stand out in a saturated industry and the secret sauce for keeping your happy customers coming back for me. [Much of my success has to do with how I use SEO.]

Read on to hear his story!


Consistent branding across channels is important when you use SEO

Name: Pascal Depuhl

Business: Photography by Depuhl

Started: 2004

How did you start your business?

I’ve been getting paid for my photography since my late high-school years. I began assisting and apprenticing after college for four years [Read more about that in “This phone call made my career.” BTW a blog post is a great way to use SEO.] and got my first full-time job in 1996, but I only launched my company in 2004. I honestly don’t know what first drew me to photography! I was saving money to buy a mountain bike and ended up walking into a store and picking up a camera instead.

I opened up my own shop out of necessity. I had gotten laid off from two full-time photography jobs in 12 months and didn’t want to have to rely on someone else to earn my livelihood.

Who was your very first customer?

A friend of my dad had an ad agency that needed photos for one of their clients. I was a senior in high school when I got that job, and the budget for the whole thing — including travel expenses, food, lodging, film, processing, my time and equipment — was a little over $1,750 dollars.

My dad’s friend told me he didn’t care how long I stayed in Israel to photograph, as long as I didn’t go over budget. I was there for a month!

When did you know your business was going to work?

I got an unsolicited email from a company that provided a retouching service to photographers. I realized that they found my business online and were looking to sell me their service [To be honest at that time I did not know much about how to use SEO]. I was so excited, because I’d spent absolutely zero money on advertising, yet someone who didn’t know me figured out I was a photographer based on information that was out there online.

Today, what is your most effective means of getting new customers?

Everything I do, from writing a blog to keeping an active social media presence on sites like Instagram and Twitter, from putting on workshops to volunteering and being deeply involved in the local small business community [all good examples of how I use SEO to build my online brand], is done with …

How to shoot the perfect video – recap by the Blogger Union

#MrMindChanger and the Blogger Union

What is the big deal with video, anyway?

If you have yet to make your first video for your blog, then get this. It is estimated that three years from now, 82% of all online traffic will be driven by video. You have some time to get ready, so start now! During our October meet-up with the South Florida Bloggers, we learned the basics to making the perfect video.

south florida bloggers girls at how to shoot the perfect video.

And Pascal Depuhl—chief mind changer at Photography by Depuhl, a Miami-based visual content creation company—led the conversation. His school of thought was simple:

Create mind-changing video!

mr mindchanger pascal depuhl at how to shoot the perfect video.

#MrMindChanger

Because the perfect video will make you do something different. And bloggers have this as an end goal in mind as well. We want our readers and viewers to wear the cozy sweater we just layered on, and test out our favorite beauty products. Some of us want them to eat at the restaurants we frequent and order the lobster mac and cheese just like us.

So then now what? We took away some great pointers from Pascal last month and want to share them with you now. Let us take you to the beginning. It all starts with an attention grabber. Like a good blog post, your title has just a few seconds to draw in your audience. The same thing is true about the first glimpse to your video. Have you given your viewers something to care about? Pascal says that if that is not there, then you’re going to lose them pretty soon.

south florida bloggers workshop on how to shoot the perfect video by #MrMindChanger, Pascal Depuhl

 

Here are some other “Video Don’ts” from Pascal:

  • south florida bloggers girl at how to shoot the perfect video.Don’t explain everything. We don’t need a play-by-play like in football. Just explode into the action.
  • No need for a long intro. Viewers might think they are watching the same video if you always start with the same introduction. Once you have their interest, then queue in cameo of self.
  • Make your videos concise. Put the edit together, cut it in half, and then cut that in half. A two and a half minute length video is a good place to start.
  • Have a hero. It can be a thing, a place, a product, or a service—not always a person.
  • K.I.S.S. – it doesn’t have to be long or drawn out. Keep it simple. And make it worth watching. Show us what you’re eating. Show us what you’re wearing. Show us where to get it, or who made it.

south florida bloggers girl 2 at how to shoot the perfect video.

Then we move on to the body of your video, which is what keeps viewers peeping through the end. A video is multi-sensory. You have auditory and visual senses turned on. Pascal shared that more than half of the content comes across on audio. So pay attention to sound. It is just as important as anything else you are providing in your content. And this will make the body of your video a bit heartier.

Let us not forget the end. It has to have a call to action (CTA). Where do you want to end up? People need to know what to do next. And once you have it all together, where do you want them to go? Here is your selling point. But please, make your CTA’s subtle. Leave the infomercials for late night TV.

 

In case you missed it, click the link here with the slides of the presentation from Pascal.

south florida bloggers learn how to shoot the perfect video from #MrMindChanger, Pascal Depuhl


Join us this upcoming weekend to learn from veteran fashion blogger, Daniela Ramirez, on how to monetize your blog.

9 months ago

4 Ways to help DASH

DASH Taste of Design 2016

Ever wonder how you can help DASH?

I don’t know if you know this, but DASH’s annual “Taste of Design”  gala is just around the corner (you did save that November 12th date, right?)tod

This fundraiser is put on by countless volunteers from the PTSA and the money that’s raised benefits your students at DASH. So now that you’re chomping at the bit to volunteer yourself, here are 4 ways you can help your kid’s school:

    1. Buy tickets

      tod-yellow

      I know, right? One of the best ways you can help is to be at the gala (and no this is not some lame high school looking event). It’s a party in the middle of the Design District, with food from world-class restaurants, great entertainment and a silent auction you would not believe. Help DASH and buy your “Taste of Design” ticket now.

    2. Volunteer

      You got the save the date mailer a few days ago, right? Did you stop to consider the volunteer who designed it, the one who had it printed, the volunteer who mailed it and the one who’s handing out the envelopes that the post office couldn’t deliver? And that’s just one postcard…

        1. …securing the space (btw the Gala is held in the Moore building, which is an amazing space),
        2. …negotiating with the entertainment,
        3. …coordinating all the restaurants that are donating food,
        4. …planning the decorations (you won’t believe the ones we’ve got from the Grand Florida Opera this year),
        5. …overseeing the live auction
        6. …keeping track of all the communications going out to parents and patrons
        7. …collecting, cataloging and running an amazing silent auction


      Sign up to volunteer
      to make “Taste of Design” a great event.

    3. Silent Auction Item

      We already have some pretty cool items for the silent auction like…

        1. unreleased Bulova Watches,
        2. a catered dinner for 4 at your home,
        3. a VIP tour of the Miami Herald printing presses and newsroom and lunch with  theMiami Herald’s president,
        4. hotel stays
        5. dinners
        6. trips, …

      …but we still need more, so why don’t you help us get some more items that we can auction off at the Gala? We’ve made it easy – you can download a cover letter from your PTSA that you can give to the person donating to the Taste of Design silent auction and a form that’ll go with each silent auction item.

    4. Donate

      OK, so we know not everyone can make it to the Gala, because of out of town trips, previous commitments. Don’t worry you can donate to “Taste of Design” right here of course we’d prefer to see you there, but there’s always next year.

We look forward to seeing you at this year’s gala!

[This post was first published on the DASH PTSA website on October 30th, 2016.]
last year

Speaking at Creative Mornings Miami

Pascal Depuhl gives a talk at Creative Mornings Miami on change

CreativeMornings Miami speaker sneak peek

Super excited to give a talk on change at CreativeMornings Miami in March. Vizcaya is going to hostCreativeMornings again (sorry can’t say where either). If you’ve never gone to a CreativeMornings talk, you really should go, I hear the speaker in March will be interesting – but you didn’t hear it from me…

What is CreativeMornings?

Sign up for the free breakfast and talk at CreativeMornings Miami’s website. CreativeMornings is a breakfast lecture series for the creative community. Their free, monthly events feature a short talk and breakfast and you can learn more about them here.

If you’re looking for a great place to network with young creatives in Miami (or a few hundred cities worldwide), check out CM.

2 speakers – one screening

March’s Creative Mornings will be different (i.E. better) than usual, since there will be two speakers talking about ‘change’ and you get to hear both! On top of a delicious breakfast, a gorgeous location–yes you’ll be able to hang out at Vizcaya for free for the rest of the day–we’re going to be screening “On Wings of Hope” after the event wraps up.

“How to create the perfect video” – WordCamp 2016 talk

How to create the perfect video talk at #WCMIA 2016

A great video, is like a great blogpost.” says Miami based visual content creator Pascal Depuhl. “You need to capture the viewers attention in the first few seconds, like a catchy blog title – otherwise you’ll loose them.” Pascal, who has been creating still images for his clients as a commercial photographer for over 25 years, recently spoke at WordCamp Miami. Video is a recent addition to the services Photography by Depuhl offers his clients.

He went on to say that the story portion of the video, is like the body of a blog post. “Story trumps everything” says Depuhl “the perfect video must tell a compelling story, engineered to change it’s viewers mind.” Photography by Depuhl is known for creating videos and images, designed to be mind changing; he gave a TEDx talk on this topic called “the Art of Changing Minds“.

Finally you’ll need to know your Call-to-Action before you start production. “Video is powerful, so your Call-to-Actions can be subtle.

Here are the slides of the talk and the links that Pascal mentioned, which will be published on WordCamp.tv in a few weeks.

Slides:

Download a PDF of “How to shoot the perfect video” slides here.

Links:

TEDx talk “The Art of Changing Minds

How to change 100 minds in 15 minutes

On Wings of Hope film

Social Media

Instagram @photosbydepuhl

Twitter @photosbydepuhl

www.depuhl.com

50,000 views! Thanks!

50,000 views

50,000 views

Wow! Last week we passed 50,000 views on this blog and you’re the reason that’s happened. A huge heartfelt thanks to all of you, who read my blog. I’d love to hear which posts you like and what topics you’d like to have covered in future posts.

Thanks!

In know that in the grand scheme of the blogosphere 50K views is not a huge achievement, but I still wanted to express my gratitude. I appreciate you and am looking forward to providing more content focused on photography, cinematography and how I use technology to create mind-changing visual content.

Thanks again.

Your blogger

Pascal Depuhl

@photosbydepuhl

WordCamp Miami 2016 #WCMIA coming soon

WordCamp Miami 2016

WordCamp Miami 2016 is coming to Miami next weekend

WordCamp Miami 2016, a tech conference, is back in Miami from February 19-21. South Florida’s longest running non-profit tech conferences (It’s the 8th year WordCamp has been in Miami) is designed for WordPress users, bloggers, content creators, SEO, designers, marketing folks, and developers to hone their blogging skills. It doesn’t matter, if you’re an established blogger, a WordPress aficionado or just starting out in the blogosphere, #WCMIA 2016 has something for everyone –from classes for kids to talks that are all about the code that runs your WordPress blog.

What’s happening at WordCamp Miami 2016

There’s too much to list here and WordCamp’s website is obviously the place to go (quickly, since they always sell out of tickets). Nile Flores –a fellow WordCamp speaker– has put together a great blog post on what to look forward to at WordCamp Miami 2016. She highlights some interesting details about this conference and some the speakers that will be sharing their knowledge at this conference.

Here’s an excerpt from blondish.net:

david-bisset“WordCamp Miami is expected to bring in well over 800 attendees, according to one of the WordCamp Miami organizer’s, David Bisset. He also says that some of the things that attendees can look forward to seeing is the kids activities.

Bisset says “There’s a lot of kids activities like the Saturday Workshop, Sunday STEAM activities, and the Kid’s Panel at the end of Sunday.”

ptah-dunbarPtah Dunbar, the lead organizer of WordCamp Miami 2016, says that attendees should look foward to the JavaSscript Track on Sunday. He says, “We’ve got a great lineup of quality speakers.”

Ptah says that attendees should bring the following: “Bring a friend or two! Learning new ideas and connecting with friends is always a good time. Also, bring pocket notebook and pen to carry with you (leave your laptop at the hotel), for notoriously writing down actionable advice from all the really smart people you’ll be meeting over be next 24-48-72 hours (depending on how long you stay) and their Twitter handles.”

Dunbar also mentioned, “And finally don’t forget to set aside time to enjoy the beach and explore Miami! Keep an eye on the #wcmia slack channel as we’ll be sharing announcements like things to do and other surprises throughout the 18th-21st.”

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