How to get hired for a video shoot in 43 minutes on facebook.

Business, Jobs, Photography, Web presence No Responses »
Apr 092011

“Facebook is a waste of time. I don’t need to know what you had for lunch today” is a common response that I hear when I speak with people about why I am involved in social media – hmmm, what did I have for lunch today … but back to the point of this post: I wanted to share with you how I got booked to shoot a video shoot from my facebook post in less than an hour.

I have been getting into shooting video over the last few months – you can check out some of my films on vimeo – and I have been seeing that there is a lot to learn from a photographers perspective. I purchased my first HDDSLR 3 months ago and got booked on my first paid video production last week, so I posted a blurb about editing this shoot on my facebook page.

Blurb I posted on Facebook about editing the video last Thursday.

I tagged my wife (the beautiful model in the photo) and left it at that. I also did not design the post to be anything special my comment on facebook merely read: “Spend most of the day editing a commercial movie project, while learning Adobe Premiere, incidentally the client was very happy with the rough cut :)”

Continue reading »

Posted by admin at 6:17 pm

I hired you and not the other photographer, because ...

Business, Photography, SEO, Web presence No Responses »
Nov 242010

We spend a lot of thought and time on advertising, promoting, website design, SEO, CRM, email marketing, … to be on top of mind of our potential client at ‘the moment of relevance‘, as Google calls it. So now you’re on the phone with him – what do you talk about? Obviously there’s the information you need about the production of the shoot, how many images, how they’ll be used, … but all photographers should be doning this. So what sets you apart? What makes you the guy or girl that this potential client is going to hire?

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Posted by admin at 8:22 pm

4 must have products to build your photo website.

Business, Photography, SEO, Web presence 1 Response »
Aug 272010

[Listen to my interview on the new media photographer podcast this coming Monday, as Rosh and I talk about the basic building blocks of your photography website(s) that you should have - stay tuned to this blog on how to save some money!]

•••

You have to be online. No one questions that. But how do you go about building a website? Now before I go any further, I have to remind you that I am a photographer first and foremost, not a coder, not an HTML pro, not a webdesigner, … but my business (in one form or another) has been online  since 2004 and the majority of my clients find me on the first page of their search results on Google.

Sure you can hire someone to do the work for you. This post will talk about a do-it-yourself approach. It will require you to be willing to hack a few things, to find work arounds to what people say is not possible and do be willing to learn, but it will also show you a few short cuts, save you some money over the custom website design or the high end services.

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Posted by admin at 10:21 am

Why you should (not) advertise on Yelp

Business, Paid Advertising, Photography, Web presence 2 Responses »
Jul 012010

I’ve been looking at local search for a while now, being listed in Google places has helped my business tremendously by being ranked well in a Google organic search results, so much so that my business is a favorite place on Google. (I got the fancy QR code sticker and everything.) In the last few months I have been studying other local search such as foursquare and yelp. I have been asking experts in the photography field about how local search affects photographers online and had an interview with Rosh Sillars, co-author of “The Linked Photographer’s guide” on his podcast the new media photographer. Yesterday I got a call from a very kind and knowledgeable sales rep from Yelp and I had a long phone call with him this morning. I learned a lot about Yelp and thought I’d share it here.

the free business profile on Yelp

Yelp’s business listings let your customers write reviews about your business and also give you a chance to add some basic information about your business, similar to a profile on Google local. It includes your address, contact info, link to your website, map of the business location, room for a special offer, your opening hours, some options for sharing this listing and writing a review and a space for an add of your competitor (more on that later).

Below the fold your business listing continues with your reviews and some more information about your specialities, your businesses history and a brief bio of you the business owner. Continue reading »

Posted by admin at 11:22 pm

QR Code Link to my website

Business, Photography, SEO, Web presence 1 Response »
Jan 132010

If you’ve been reading my blog, you know that Photography by Depuhl was one of the 100,000 businesses that Google selected to be a ‘favorite place on Google‘. I got a nice sticker from Google that includes a QR code, which links to my website.

Well I just saw a cool way of using this bar code on a site I’ve just discovered. Rosh Sillar’s new media photographer website. He has his QR tag on the front page of his blog, so I figured I should also include mine on my blog – for an easy link back to my site.

Photography by Depuhl is a favorite place on Google

QR Code

Posted by admin at 12:25 pm Tagged with: , ,

How will Social Media change the way you do business in 2010?

Business, Photography, SEO, Web presence No Responses »
Jan 012010

Social media exploded onto the web in earnest in 2009, with facebook having more hits than Google on Christmas, twitter becoming an interesting method of communicating with each other. What is in store for 2010? I believe Social networking is going to go B2B. With products such as Chatter from Salesforce and Wave from Google being tried out right now, collaboration between clients, partners, suppliers, … will look different then before.

If you already use wave, you will be able to see a wave that is inserted into this blog. If you are not take a look at the following introduction from Google and see if this looks interesting to you.
[wave id="googlewave.com!w%252B40SCzdYOE" color="black" bgcolor="ffffff" default_height="10"]

Posted by admin at 3:07 pm

5 Essential Sites for Professional Photographers (on a budget)

Business, Paid Advertising, Photography, SEO, Web presence 6 Responses »
Dec 292009
(Since this post was written in 2009, pricing on these packages may have changed. For a more upto date look read “4 must have products to build your photo website.’ posted in August 2010)

Now more than ever being a professional photographer is more than capturing an image. Technology has changed the way we capture photographs from a photochemical process (film) to a electronic (digital) one. This shift in technology has also caused a shift in responsibility. A commercial photographer has to do much more than just take a picture. He has to become an IT specialist (or hire one) to do everything that today’s clients expect.

We are able to manage our business online, which begins with building our website, how we deliver our images to our customers, the way we manage our clients and business contacts, how we track the performance of our web presence and ads online and where we actually host our website.

Before you read on I do have to make one disclaimer, this post is inspired by Jeana Lee Tahnk‘s mashable post “5 Essential Sites for Professional Photographers” and were her blog gives you the turn key solutions to some of these needs, the sites that I have listed here, require you to do a little more work – be it learning a new software, re- interpreting how a cloud can be used for your business or figuring out how to bounce data through a few services to make it work for you. The upside of this is that you do save money. Here are the sites in no particular order: Continue reading »

Posted by admin at 12:08 pm Tagged with: , , , ,

How to brand your web presence

Business, Photography, SEO, Web presence No Responses »
Dec 172009

I am going toward a convergence of design in my website, blog and social media platforms like twitter. I have been working hard on branding my business in the real world over the last two years and now it is time to translate that into my online presence as well (thanks to Bob from Bob Buchanan Design for helping tweak the website version).

www.depuhl.com

blog.depuhl.com

www.twitter.com/photosbydepuhl

www.twitter.com/photosbydepuhl

Posted by admin at 2:56 am Tagged with: ,

How to use the web to promote your (photography) business.

Business, Paid Advertising, Photography, SEO, Web presence No Responses »
Dec 162009

Photography by Depuhl is cautiously testing the waters of paid advertising. The first ad began running on December 16th, 2009. Although I have been creating photographs for clients since the late 1980′s, the way of selling yourself as a photographer has drastically changed. You used to have to purchase expensive ads in printed annual professional directories to have your work seen, have an agent that had all the connections – a route that I just could not afford as a beginning photographer. Today I can determine down to the $0.01 how much an ad costs, which search phrase triggers it, when and where it is displayed, …

Screen capture of the first paid ad for photography services

Screen capture of the first paid ad for photography services

Paid advertising is the logical next step for our online presence. Back in 2007 I made the decision to put a professional website up online. It is created with an awesome photoshop plugin called sitegrinder. This is my first step in a concerted effort to use the web as my primary sales tool for my fashion and product photography.

In 2008 Photography by Depuhl pursues its online network in earnest … Continue reading »

Posted by admin at 12:28 pm Tagged with: , , , , , , , , , , , , , , , , ,

Photography by Depuhl announces: "We're a favorite place on Google"

Business, Photography, SEO, Web presence 3 Responses »
Dec 142009

On December 8th, 2009 Google rolled out a program called “Favorite Place on Google“. The search company has send out the decals free of charge to over 100,000 businesses in the U.S. and I am pleased to announce that Photography by Depuhl has been selected by Google to be one of these selected businesses. According to D’ Technology Weblog, Google picked the businesses, that’ve been most sought out and researched on Google.com and Google Maps

We're a favorite place on Google

We're a favorite place on Google

Photography by Depuhl has been found in their business listings over 6500 times in the July-September, as per Google’s letter that was included with the Favorite window decal. All of these results have been organic results with no PPC advertising done for the company. Incidentally this has been the best quarter my commercial photography business has ever had, in spite of the economy.

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Posted by admin at 8:10 pm Tagged with: , , , , ,
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