The mistake 93% of small businesses make
93% of small business focus on the wrong priority. It’s a pretty big mistake to make if you want to take your business up to the next level, but the vast majority of small businesses are making it today. So was I.
I’ve been making this mistake for the past 25 years. At first, I felt pretty bad about that, but then I wanted to see if other small businesses are making the same mistake. So I created a poll on OwnIt and asked other entrepreneurs to rate their business priorities. The pie chart on the right shows the answer over 200 small businesses. Surprisingly less than 10% got this right.
What’s the focus of your small business?
I’ve been thinking about the UX (User Experience) I create for my clients all year. And I really got challenged by Horst Schulze, when I was fortunate enough to film the former CEO of Ritz-Carlton at a keynote speech a few weeks ago.
(You can read a bit more about that talk on my last blog post: What I learned about service from a wise hotelier).
4 priorities of an excellent company
Mr. Schulze talked about the 4 priorities that every successful company needs to have in the right order to excel. Here they are in no particular order:
- Be efficient.
- Keep current clients.
- Make money.
- Find new customers.
When I looked at my company’s priorities, I was surprised to learn that I’ve focused on the wrong priority for over 20+ years. Don’t get me wrong all four are vital to a company, but one is more essential than the other three.
Find out if you’re wrong too – take the poll!
You can take the poll “What’s the number One priority of your business” here and see how you stack up against other small businesses. Then let me know – are you in the 94% that get it wrong or in the 7% that are doing it right?
I for one intend to shift my company to focus on the one most important priority and that change will take place over the course of the next few months.
[OwnIt is an online small business community run by Quicken. To take my survey, you will have to sign up for this free small business social platform. I have found great advice here, and many owners are beneficial to share their experiences.]
UPDATE: I edited the post three weeks after publishing the initial numbers, to reflect the new responses. The change is less than one percentage point with twice as many surveys answered as in the original post.