25 Marketing Hacks is a weekly blog series the explores unconventional ways of getting the word out about your work. Traditionally photographers and cinematographers use their portfolios or show reels either in a face-to-face meeting or online to attract new clients. Today I’ll show you how to get your work in front of 100+ local people from your target audience in 30 seconds.
Pitch your work!
Creative Mornings is a breakfast lecture series that is held once a month in over 100 cities worldwide and if there’s not one in your city or close to you there are other opportunities where people that are your potential clients meet on a regular basis: that can be as simple as a chamber of commerce meeting, a networking breakfast, an award ceremony for creatives, … the possibilities are endless as long as this marketing opportunity get’s your work in front of your target market.
Jump on the opportunity
Sometimes it takes you months to get that opportunity, sometimes it happens quickly. In my case I had attended two CreativeMornings/Miami breakfasts, when I get a phone call asking me if I could video next month’s speaker, since the volunteer that usually films the event was not available. After shooting the first one, I met with the organizer, who told me about a new thing they wanted to try called “the 30 second pitch“. He asked me, if I wanted to be the first to give a 30 second pitch at CreativeMornings/Miami. What do you think I said?