May 042015
 
25 Marketing Hacks

Mind Changer–what the heck is that?

You’ve heard of game changers, ever heard about a mind changer? Sometimes great things just happen – a while back, I had the opportunity to premiere a rough cut of “On Wings of Hope” at a local university. During the planning of the event, I was told that the university wanted to poll the students in real time, before and after the film. Sounded like fun, however the benefit of this would not become clear to me until after the screening was done.

Live polling via text and twitter of studio and virtual audience

Live polling via text and twitter of studio and virtual audience

We all have been affected by movies we watch. Some inspire us, others bring us to tears. What I have never gotten is quantifiable feedback from a group that watched my work. I was about to …

How this worked

As about 100 students file into the lecture hall, they are given a few questions. Then they are given a phone number to text to or a twitter hashtag to tweet to. Before the film starts, they tweet or text in their answers, so that the professors can get a baseline. Fortunately I had asked the faculty to include the question for me:

What do you think?