Your clients are searching for an expert
Picture this: someone googles photographer – or any other business for that matter. What kind of small business are they looking to find? The expert, right? Who is listed on the first page of Google? The experts for that search term, right?
I know there are about a gazillion variables Google combs through to rank their results, but let me ask you one question: If there are two photographers, who rank identical in search, but one consistently writes for a national blog (or two) and the other does not – which one of the two will rank higher?
“Simple” you say “the one who is a regular contributor to a well known national blog, but how on earth do you become one of those bloggers?” If it were easy, everybody would be doing this, right?
How do you get national exposure?
Write for the blog of a nationally recognized organization to get national exposure, simple right? Well not so fast. Remember when I said that some of these MarketingHacks are simple, they just fall into your lap (like Marketing Hack #8: Do something unexpected – that one took me a less than an hour and cost less than $10 bucks). Let me be honest, the one we’re talking about here requires work and lots of it.
So you wanna write for a national blog …
This may sound silly, but if you’ve never written for a blog – even if it’s your own – it’s gonna be hard to convince the editors of a national blog to have you write for them as a regular contributor (I’m not talking about the occasional guest blogging here, I’m talking about a commitment to create content on an ongoing a regular basis.)
Show your work to the editors, so they can get a feel for how you write. If you can show that you write for other known blogs – even if it’s a guest post – that’s gonna help. Like everything in life …