One of my new years resolutions is to get the word out and promote my business in ways I have not done last year. PDN ran an article in its Jan 2008 issue titled “Social Networking: The New Marketing Tool”. One of the sites they highlighted is called LinkedIn. I have been a member of LinkedIn for a few years, but have never utilized it for my photography. So last week I began adding contacts in ernest.
The idea behind this site is that you know people, which I don’t (and vice versa), but they know people that need a good photographer. So I can look at who you know (via your network) and ask you to introduce me to that person, in effect making the cold call to a potential client, a warm call with a personal recommendation from a trusted source to the correct person. Sounds good to me.
Take a look at my LinkedIn profile here and see how we’re connected: