Tag Archives for " On Wings of Hope "

4 years ago

National Geographic – Do you recognize that brand? Marketing Hack #22

License your work to National Geographic and other well known brands.

“National Geographic has aired my footage.”

National Geographic brings great name recognition.That’s all it takes to convince a potential client, who wants to hire me to produce and film a cooking show. This potential customer has known me for a long time – I’ve created many photographs for them over the years. “But can you shoot video?” was the question.

National Geographic has aired my footage.” I say. That was the end of that discussion. What’s the point you ask? Anytime someone else says that your work is excellent, it’s worth more than you making that statement yourself. That can be as involved as getting a client to allow you to film a customer testimonial or as simple as telling people who your clients are.

Let other brands speak for you

If I tell you that my footage has aired on National Geographic, that I’ve photographed for Mars (the candy company), Harper’s Bazar has published my work, and that I have won international awards for my photography and video work ect. what image comes to your mind?

Compare that with a photographer who’s shot a photo for his aunt, filmed a video for Bob’s bagel barn and the PTA flyer of his school featured his work.

It’s worth more than money

Strive to get your work out there. Look for opportunities that have name recognition – like National Geographic – to bolster your brands reputation. Having a list of household names as clients that you can rattle off, is often worth more than the money you make on the specific shoot. Sometimes it’s exactly those opportunities that call for you working for free or at cost (for the record, I got paid for NatGeo – which makes it even better). Many of these chances come from having an extensive network of people that you work hard to build. This is not a difficult task, but it takes a lot of time and determination to network and keep up these relationships.

Ask for screen credit during your negotiations and don’t be afraid to take a smaller dollar amount, if you can get your name on the piece. My footage has also been used by the BBC and NPR. I’ve also filmed for the Associated Press and CNN (ok so the CNN was a few seconds of B-roll, I shot with a buddy of mine and I wouldn’t use that to apply as a camera man for a news network, but it give my corporate clients a feel for the quality of my work. After all, if I’ve shot for National Geographic, I’m definitely good enough to shoot for my commercial client.)

Next time you get asked to film, photograph, produce or create something at cost or for free, don’t dismiss it outright. Take the time to see how it benefits your network and how you can raise the name recognition of your brand.

 

 

4 years ago

3 tips to make your swag memorable: Marketing Hacks #23

Create memorable swag

Do you like to get swag?

Every body loves free stuff, right? So how do you make your swag stand out? It’s not that tough, if you keep these 3 tips in mind:

  • Make it unique to stand out – how much impact do you think another printed ¢15 pen make? Extra points, if no one else gives this away. Branded USB drives? Great – how many of those have I seen, water bottles with your logo, bags, pens, … been there done that and actually got the T-shirt.
  • Make it good – no one is going to remember anything that is less than great. Good is the new normal. It’s expected, you don’t even need to show up with mediocre. 
  • Make it personal. Give me something unique to me and I’ll keep it way longer than a mass-produced piece of swag. (Read MarketingHack #8: Do something unexpected to remember why I mailed a New York creative the magazine that featured her as a winner along with a hand written note.) I bet she remembers that today.

What does good marketing swag look like?

How do you think local influencers feel, when I hand them a copy of a DVD with ‘On Wings of Hope‘? Let’s see how that stacks up:

  • Pascal Depuhl's award winning documentary short film "On WIngs of Hope" tells the story of a humanitarian flight service in Afghanistan makes a great swag itemIt’s unique – movies are something people don’t expect to get for free. How many movies has a director given to you? How many of those are filmed in Afghanistan? How many are featured in a TEDx talk?
  • It’s won a handful of awards and has played at film festivals, had a great private première that people are still talking about (It’s featured as MarketingHack #11).
  • It gets personalized – I’ll write a note on the DVD liner; we actually designed some space on it to jot a short note with a silver sharpie.

Would you throw that out? Or show it to your friends? If you need to book a photographer to produce a video for you, would the guy that produce an award wining short documentary in Afghanistan come to your mind; especially if you have a personalized DVD he gave you?

How do I create swag that sticks in their mind?

Now I realize, not all of you are going to fly to Afghanistan to produce an award wining, short documentary; if you would, I’d need to come up with something more unique again. Well follow the same criteria I did:

  • Be unique. Take some time to think, but give out swag that is relevant to your business.
    • Only use the best. You’re gonna spend money on producing your swag, you might as well make it great. Less than good will land you in the garbage can
  • Make it personal. It takes you just a few seconds and makes a huge impact on your audience of one. It’s maybe even the most important of the three tips.

I’d love to see what you come up with – show off your best stuff – tweet me @photosbydepuhl and use #MarketingHackSwag.