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With every passing year, it seems clients are expecting more and more from their photographers, which means we may need a lesson in productivity. Kat Dalager (@3etheLTAgency) goes even further and foresees the change of the very word photographer in her “Predictions for 2016“:
“The word ‘photographer’ will change. Maybe it will be ‘image maker’ or ‘content maker’ or ‘capturer.’ Whatever it is, it will reflect the expanded capabilities of the role.”
I agree with her and believe that in order to embrace the ever-increasing roles we find ourselves pushed into, we must become exceedingly efficient in our productivity. 2016 will be the year, where I take that productivity to the next level, integrating the technology, cloud based services, apps and automation software I use in my business.
Here are 11 tools that help me, solve my productivity puzzle:
The backbone for this virtual productivity is SalesForce – the CRM that’s been running my business for over 7 years now. Every account, contact and job lives in this cloud based service [learn more about SalesForce here: “I got my head in the cloud (along with all my data)“].
This year is the year where this automation will get flushed out. I’m already using the amazing integration between Evernote and SalesForce, which allows me to attach all job related records automatically. Now any creative brief, handwritten note, job estimate, permit, release, receipt, rental agreement, … is tagged with a job number in Evernote and appears in the digital job folder in SalesForce as if by Magic.
Every job, event and task that get entered in SalesForce automatically creates a counterpart in Asana, via Zappier. Asana is my project management software, where I can split up a job in an actionable To Do list. Every contact that’s added on my phone is automatically entered in SalesForce via IFTTT (IfThisThenThat). Zapier and IFTTT are two amazing automation softwares that enable you to use apps and cloud based services to stay productive.
Two are better than one (at least that’s what a hebrew sage wrote 3,000 years ago) – he goes on to say 3 are even better. Looks like not much has changed in three millenniums. Don’t you copy your data to a second drive? Actually you should follow the 3-2-1 Backup rule: 3 copies, 2 different medium, 1 offsite copy. See? The jewish king was right: 3 copies. Today we talk about single point of failure and built-in redundancy. Limit risk by having a plan B and C. You don’t want to say no to a client, because you go to experience a single point of failure.
Case in point: The hard drives that go on location with me are ioSafe drives. You can drop them from 10 feet, it takes over 5,000 pounds to crush them and they are waterproof – submersible to 30 feet for 3 days. Physically there’s no drive that keeps my data safer in the field (and yes the ioSafe drives I use for my day-to-day backup in the office are fireproof on top of that.) I carry two copies of all data on multiple drives in addition to the copy on my laptop.
When I travel back from location one of those two drives does not travel with me. It either travels on another plane or it get’s FedExed back to the studio. Three copies (laptop and two hard drives), 2 media (SSD and HD) and one in an offsite location). 3-2-1 backup rule – check.
Once the ioSafe drives come back to the office to get copied onto a Synology RAID system, which in itself is redundant. Mine has five 4TB Western Digital Red drives in it, that are set up so that one drive can physically fail and no data gets lost. All I have to do is to slip in another drive and the RAID will rebuild itself.
The trick is remembering to back up. All the hardware in the world does you no good if you don’t use it. Better yet, set up a system that automatically backs up your jobs (SPOILER ALERT – I’m gonna look at how automation can help you run a more efficient business over the next few weeks – stay tuned …)
Every night at 3 am, I have a little elf that wakes up my computer and copies all files from that day onto my RAID.
Photography by Depuhl is cautiously testing the waters of paid advertising. The first ad began running on December 16th, 2009. Although I have been creating photographs for clients since the late 1980’s, the way of selling yourself as a photographer has drastically changed. You used to have to purchase expensive ads in printed annual professional directories to have your work seen, have an agent that had all the connections – a route that I just could not afford as a beginning photographer. Today I can determine down to the $0.01 how much an ad costs, which search phrase triggers it, when and where it is displayed, …
Paid advertising is the logical next step for our online presence. Back in 2007 I made the decision to put a professional website up online. It is created with an awesome photoshop plugin called sitegrinder. This is my first step in a concerted effort to use the web as my primary sales tool for my fashion and product photography.
In 2008 Photography by Depuhl pursues its online network in earnest …Continue reading