Tag Archives for " story telling "
“A great video, is like a great blogpost.” says Miami based visual content creator Pascal Depuhl. “You need to capture the viewers attention in the first few seconds, like a catchy blog title – otherwise you’ll loose them.” Pascal, who has been creating still images for his clients as a commercial photographer for over 25 years, recently spoke at WordCamp Miami. Video is a recent addition to the services Photography by Depuhl offers his clients.
He went on to say that the story portion of the video, is like the body of a blog post. “Story trumps everything” says Depuhl “the perfect video must tell a compelling story, engineered to change it’s viewers mind.” Photography by Depuhl is known for creating videos and images, designed to be mind changing; he gave a TEDx talk on this topic called “the Art of Changing Minds“.
Finally you’ll need to know your Call-to-Action before you start production. “Video is powerful, so your Call-to-Actions can be subtle.”
Here are the slides of the talk and the links that Pascal mentioned, which will be published on WordCamp.tv in a few weeks.
TEDx talk “The Art of Changing Minds”
Story is the most important part of any video. Great story trumps great visuals, amazing audio or an intricate edit every time. As a photographer you’ve been a visual storyteller for as long as you’ve captured still images, so I’m not gonna waste your time on how to craft visual content that tells a compelling story designed to change the viewers mind.
(If you want to learn more about that kind of story telling check out Alex Buono’s Visual Story Telling Tour that’s running through September 20th – don’t forget yourASMP member discount – or check out the How to Step Up Your Video talk I gave at WordCamp Miami this past May.)
I believe the philosophy behind creating a powerful visual story is simple. It consists of three basic steps that, when followed, make your story irresistible. These three ingredients are simple to learn, yet difficult to execute. I discovered them when creating my first documentary in Afghanistan, shared them in my TEDx talk called The Art of Changing Minds and try to incorporate them into all of my video productions:
Vision is the art of seeing what is invisible to others – Jonathan Swift
Without vision you have no story. Without vision you are literally flying blind. How are you going to tell a story, if you don’t know how it ends, where it begins and what twists and turns there will be along the way? By the way, it was Aristotle who wrote that every story has a beginning, a middle and an end.
Your vision is imperative to transform your viewer. Without vision it’s the blind leading the blind. True vision can not be manufactured, it has to transform you first.
(As an aside, if all you have is vision – you’re a just dreamer. Someone with a great idea, who’s afraid of going out on a limb with his or her idea. You need the next step to get the driving force to help you get your dream off the ground.)
If you don’t have a passion for what you do, any rational person is going to give up – Steve Jobs
Without passion your story is dull, boring, uninteresting and lame. Without passion your story is a carbon copy of someone else’s at best–a counterfeit clone at worst. How are you going to excite your audience, if you’re not sharing something that you deeply believe in? More importantly, where are you gonna get the strength to deal with the people who will discourage you from telling your story without having that fire in your belly? It’s easy to give up if all you hear is “No!” – unless you have passion driving your vision.
Your passion is vital to inspire your audience. Without passion you’re producing a story that’s gonna put everyone to sleep. True passion can not be faked. Passion has to inspire you first, before it inspires your audience.
(As an aside, if you have passion, without vision – you’re like a bull in a china shop. There’s a lot of noise, but nothing good is gonna come out of it. Shoot first and ask questions later does not work.)
Your aspirations are in heaven, but your brains are in your feet – Afghan proverb
Without action your story is going to die. I don’t care how transforming your vision is and how inspirational your passion is; without taking action, you will fail. It’s as simple as that. Without action your story never gets told and an untold story is worth as much as an unprocessed piece of film.
Your action inspires, or breathes life into, your story. Without action your story remains lifeless and dead. It stays buried inside your head or entombed in some dusty screenplay or faded storyboard, that’s never gonna get shared. Great stories need you to get your head out of the clouds and get going.
Don’t have a great story? Stop everything and find one, before you do anything else. No seriously stop. Get the story. It’s the foundation of your video. Learn how to step up your video from the talk I gave at WordCamp Miami a few weeks ago.
Next week we’ll dive into the second step of “How to step up your video: Sound“. Audio is one of those things for us photographers that we tend to ignore. DON’T. I believe sound is more important than your visuals. Get a primer on why the one piece of gear you need for good video, has nothing to do with video.
I spoke at #WCMIA as part of a MarketingHack#6: Speak to influencers that your target market trusts.
“You’re a TED talk” is what the lady tells me. I just sat down at Panera 5 minutes ago and am meeting Becky for the first time in my life. Someone had told me that we needed to meet – and I just started telling her how I got to make ‘On Wings of Hope‘ – my award winning documentary in Afghanistan. She interrupts me after a few minutes “You’re a TED talk” and I think to myself “Yeah. Sure I am.”
For those of you who don’t know, TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less) given by thought leaders and top influencers in their field; people like Steven Hawkins, Tony Robbins, Al Gore, … So you can see how I fit right into that line-up. NOT!
Strangely enough about a year later I find myself on the stage of FAU in Boca Raton, talking about ‘The Art of Changing minds” at Becky’s #TEDxBocaRaton event. Here is my TEDx talk as a wordleContinue reading