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How to shoot the perfect video – recap by the Blogger Union

#MrMindChanger and the Blogger Union

What is the big deal with video, anyway?

If you have yet to make your first video for your blog, then get this. It is estimated that three years from now, 82% of all online traffic will be driven by video. You have some time to get ready, so start now! During our October meet-up with the South Florida Bloggers, we learned the basics to making the perfect video.

south florida bloggers girls at how to shoot the perfect video.

And Pascal Depuhl—chief mind changer at Photography by Depuhl, a Miami-based visual content creation company—led the conversation. His school of thought was simple:

Create mind-changing video!

mr mindchanger pascal depuhl at how to shoot the perfect video.

#MrMindChanger

Because the perfect video will make you do something different. And bloggers have this as an end goal in mind as well. We want our readers and viewers to wear the cozy sweater we just layered on, and test out our favorite beauty products. Some of us want them to eat at the restaurants we frequent and order the lobster mac and cheese just like us.

So then now what? We took away some great pointers from Pascal last month and want to share them with you now. Let us take you to the beginning. It all starts with an attention grabber. Like a good blog post, your title has just a few seconds to draw in your audience. The same thing is true about the first glimpse to your video. Have you given your viewers something to care about? Pascal says that if that is not there, then you’re going to lose them pretty soon.

south florida bloggers workshop on how to shoot the perfect video by #MrMindChanger, Pascal Depuhl

 

Here are some other “Video Don’ts” from Pascal:

  • south florida bloggers girl at how to shoot the perfect video.Don’t explain everything. We don’t need a play-by-play like in football. Just explode into the action.
  • No need for a long intro. Viewers might think they are watching the same video if you always start with the same introduction. Once you have their interest, then queue in cameo of self.
  • Make your videos concise. Put the edit together, cut it in half, and then cut that in half. A two and a half minute length video is a good place to start.
  • Have a hero. It can be a thing, a place, a product, or a service—not always a person.
  • K.I.S.S. – it doesn’t have to be long or drawn out. Keep it simple. And make it worth watching. Show us what you’re eating. Show us what you’re wearing. Show us where to get it, or who made it.

south florida bloggers girl 2 at how to shoot the perfect video.

Then we move on to the body of your video, which is what keeps viewers peeping through the end. A video is multi-sensory. You have auditory and visual senses turned on. Pascal shared that more than half of the content comes across on audio. So pay attention to sound. It is just as important as anything else you are providing in your content. And this will make the body of your video a bit heartier.

Let us not forget the end. It has to have a call to action (CTA). Where do you want to end up? People need to know what to do next. And once you have it all together, where do you want them to go? Here is your selling point. But please, make your CTA’s subtle. Leave the infomercials for late night TV.

 

In case you missed it, click the link here with the slides of the presentation from Pascal.

south florida bloggers learn how to shoot the perfect video from #MrMindChanger, Pascal Depuhl


Join us this upcoming weekend to learn from veteran fashion blogger, Daniela Ramirez, on how to monetize your blog.

last year

National Geographic – Do you recognize that brand? Marketing Hack #22

License your work to National Geographic and other well known brands.

“National Geographic has aired my footage.”

National Geographic brings great name recognition.That’s all it takes to convince a potential client, who wants to hire me to produce and film a cooking show. This potential customer has known me for a long time – I’ve created many photographs for them over the years. “But can you shoot video?” was the question.

National Geographic has aired my footage.” I say. That was the end of that discussion. What’s the point you ask? Anytime someone else says that your work is excellent, it’s worth more than you making that statement yourself. That can be as involved as getting a client to allow you to film a customer testimonial or as simple as telling people who your clients are.

Let other brands speak for you

If I tell you that my footage has aired on National Geographic, that I’ve photographed for Mars (the candy company), Harper’s Bazar has published my work, and that I have won international awards for my photography and video work ect. what image comes to your mind?

Compare that with a photographer who’s shot a photo for his aunt, filmed a video for Bob’s bagel barn and the PTA flyer of his school featured his work.

It’s worth more than money

Strive to get your work out there. Look for opportunities that have name recognition – like National Geographic – to bolster your brands reputation. Having a list of household names as clients that you can rattle off, is often worth more than the money you make on the specific shoot. Sometimes it’s exactly those opportunities that call for you working for free or at cost (for the record, I got paid for NatGeo – which makes it even better). Many of these chances come from having an extensive network of people that you work hard to build. This is not a difficult task, but it takes a lot of time and determination to network and keep up these relationships.

Ask for screen credit during your negotiations and don’t be afraid to take a smaller dollar amount, if you can get your name on the piece. My footage has also been used by the BBC and NPR. I’ve also filmed for the Associated Press and CNN (ok so the CNN was a few seconds of B-roll, I shot with a buddy of mine and I wouldn’t use that to apply as a camera man for a news network, but it give my corporate clients a feel for the quality of my work. After all, if I’ve shot for National Geographic, I’m definitely good enough to shoot for my commercial client.)

Next time you get asked to film, photograph, produce or create something at cost or for free, don’t dismiss it outright. Take the time to see how it benefits your network and how you can raise the name recognition of your brand.

 

 

last year

3 tips to make your swag memorable: Marketing Hacks #23

Create memorable swag

Do you like to get swag?

Every body loves free stuff, right? So how do you make your swag stand out? It’s not that tough, if you keep these 3 tips in mind:

  • Make it unique to stand out – how much impact do you think another printed ¢15 pen make? Extra points, if no one else gives this away. Branded USB drives? Great – how many of those have I seen, water bottles with your logo, bags, pens, … been there done that and actually got the T-shirt.
  • Make it good – no one is going to remember anything that is less than great. Good is the new normal. It’s expected, you don’t even need to show up with mediocre. 
  • Make it personal. Give me something unique to me and I’ll keep it way longer than a mass-produced piece of swag. (Read MarketingHack #8: Do something unexpected to remember why I mailed a New York creative the magazine that featured her as a winner along with a hand written note.) I bet she remembers that today.

What does good marketing swag look like?

How do you think local influencers feel, when I hand them a copy of a DVD with ‘On Wings of Hope‘? Let’s see how that stacks up:

  • Pascal Depuhl's award winning documentary short film "On WIngs of Hope" tells the story of a humanitarian flight service in Afghanistan makes a great swag itemIt’s unique – movies are something people don’t expect to get for free. How many movies has a director given to you? How many of those are filmed in Afghanistan? How many are featured in a TEDx talk?
  • It’s won a handful of awards and has played at film festivals, had a great private première that people are still talking about (It’s featured as MarketingHack #11).
  • It gets personalized – I’ll write a note on the DVD liner; we actually designed some space on it to jot a short note with a silver sharpie.

Would you throw that out? Or show it to your friends? If you need to book a photographer to produce a video for you, would the guy that produce an award wining short documentary in Afghanistan come to your mind; especially if you have a personalized DVD he gave you?

How do I create swag that sticks in their mind?

Now I realize, not all of you are going to fly to Afghanistan to produce an award wining, short documentary; if you would, I’d need to come up with something more unique again. Well follow the same criteria I did:

  • Be unique. Take some time to think, but give out swag that is relevant to your business.
    • Only use the best. You’re gonna spend money on producing your swag, you might as well make it great. Less than good will land you in the garbage can
  • Make it personal. It takes you just a few seconds and makes a huge impact on your audience of one. It’s maybe even the most important of the three tips.

I’d love to see what you come up with – show off your best stuff – tweet me @photosbydepuhl and use #MarketingHackSwag.