Tag Archives for " video "

5 Tips for Making a Killer Video From Your Phone

today's phones produce stunning videos

The August 7 deadline for sharing a 90-second (or less) video about your business as part of our ongoing Small Business Big Game contest is right around the corner — and it’s an amazing opportunity to showcase who you are and why you love running the show as a small business owner or self-employed professional. 

But what if you’re not sure where to start? 

We tapped OWN IT member and professional cinematographer Pascal Depuhl to share with us his top tips for creating a video you can be proud of — even if you only have a smartphone on hand.

Read on for Pascal’s great tips…

 

You’ve worked with a range of different small businesses to tell their stories in video. What are your go-to ideas or themes that work best?

The #1 thing you want to express in your video is the *why.* Why is your product the best? Why is your service better? Why is your small business the right choice for a potential customer or client?Once you nail the “why,” everything else will fall into place.
The story that comes out of the answers to these questions is the backbone of your video. That story is always simple:
  • Identify a problem your customer has
  • Show why your business offers the best solution
  • Finish with a call to action
I always start by putting myself in my audience’s shoes: What do they need that I can offer? Or, do I need to explain something new to them? If it’s necessary, how can I change their mind?
Do they want to hear from another customer? Make a testimonial video featuring one of your star customers.
Do they need to hear from an expert? Shoot an interview.
Do they need to experience your location? Take them behind the scenes with a guided video tour.
Do they want to learn how your service works? Film a short tutorial.
Remember, a good story will keep customers watching. A bad one (or worse, no story at all) and your viewers will drop like flies.
 

I know I want to tell a compelling story with my video, but I don’t want to leave anything to chance. What is the quickest way for me to create a script before I start filming?

Good luck on not leaving anything to chance! Actually, you want chance — unless you’re filming a movie with professional actors. Your video should be real. If you script what a client says in a testimonial, it’s gonna sound canned.
That being said, it is important — scratch that, it is *vital* — to plan. The good news is you’ve already started. You’ve figured out the problem your customer has, why your small business offers the best solution and how to convince the potential client to take action. You also know if you’re creating a testimonial, a behind-the-scenes tour or a tutorial.
Write out interview questions that you think will give you the answers you need for your story. Sketch out the order in which you want to walk through a behind-the-scenes tour, or lay out the steps you are going to cover in your tutorial.
It doesn’t have to be fancy. A few notes jotted down or a few stick figures in a story board will go a long way in keeping you on track. Don’t forget to also consider the location where you’ll be filming.

I only have a smartphone that can record video. Is that good enough for creating my video, or do I need to invest in expensive equipment first?

a couple of years ago

Craft your edit to step up your video

Editing puts it all together

Editing puts the final touches on your video

So you got a story, recorded sound and captured visuals. Editing puts them all together into the masterwork you’ve been working one (oh, and you can also hide some mistakes and goofs in the edit). Learn how to step up your video from the talk I gave at WordCamp Miami a few weeks ago.

I spoke at #WCMIA as part of a MarketingHack#6: Speak to influencers that your target market trusts.

a couple of years ago

Marketing Hack #11:Promote your clients – like a champ

Launch your business with a BIG bang!

Promote your clients and let them tell your brands story

There is a God and He loves me.” That’s what I’m thinking when I hang up the phone. I’m so excited, I can hardly contain myself. I had just finished editing my first documentary film, that had been produced as a pro bono piece for a humanitarian organization. I made the movie to tell their story. A distant second reason was to learn how to shot a documentary film and even further down the list, I’m thinking it’s a great piece to launch the video portion of my photography business, if I could put the story about my client front and center. The organization had covered the costs of the production and I was happy to not charge my for my filming and editing, but we had never even considered to include any money to promote their story.

However, in my mind, their story deserves to be premiered in a bigger way, than just setting up a screen in my backyard with some friends – I’m thinking a lot bigger than that–in german we have a word for that Größenwahn (loosely translated it means megalomania = the delusion about one’s importance) or in my case the delusion about how important the story is that the film is telling–but it looks like in reality it is gonna be the garden party with a couple of friends, after all it’s my first documentary film and I’ve only been doing video for 6 months when I filmed it. Before that day, I had almost given up the hope for something big and almost accepted the fact of an intimate launch party with some friends. Almost. Until I get off the phone.

Watch for opportunities to promote your client, where noone is looking

I’m gonna be in Florida, can I come visit?” Daniel had asked me. We’ve know each other for decades and love hanging out together, although we usually live on opposite sides of the globe–we actually were in Cape Town at the same time once, but didn’t find out until weeks later – c’est la vie. Anyway, I was excited to get a chance to spend some time with my college buddy. At the same time I was curious, since he’s usually not in Florida when he comes to the States. When I inquired about the reason for the unexpected, but very welcome visit, his answer stopped me dead in my tracks: “I’m gonna be picking up the plane.

Wait! What plane?The plane on the tarmac in Florida that made it possible to promote my client

Turns out the plane he’s talking about, is the very one that I had flown in and filmed, while I was in Afghanistan. It’s now sitting at an airport 20 minutes from my house, waiting for a new set of engines and an avionics upgrade. “Can we do something with the plane and the movie?” was my first question to him. I’m envisioning something grandiose, like the plane parked next to a big screen that’s playing their story, like my friend Mary always says “Go big, or go home.” I like dreaming big. Remember Größenwahn? But since there’s no budget, the chances of anything happening are remote to say the least. I mean I have to find a place that’s big enough to actually pull this off and I need to be able to get the airplane to that place, if I find one. What are the chances of that happening? Slim to none.

Expect ‘No’ to be the standard answer

I call the company that’s working on the plane. They should to have the hangar, right? So I call them up and get a very nice secretary on the phone, who does a great job of not letting me even speak to her boss. Don’t get me wrong. She’s doing exactly what she is hired to do–get rid of all the crazy people. So how do you handle a polite “No“? Do (a) give up, (b) look for another location, (c) curl up in a corner and cry or (d) none of the above.

Don’t take No for the final answer

I send a nice email thanking her for her time and include a trailer for the movie. 20 minutes later my phone rings.

a couple of years ago

Visuals are great to step up your video

Visuals are the glue that keep your viewers stuck to your video

Visuals can communicate so much in video

Visuals are what we all think about when we think about video. As photographers we already know how to create them–I’ve been in the visual content creation business since high school. We need to learn to work some new tools and understand that visuals in video are not a split second in time, but we now need to create the whole moment. Learn how to step up your video from the talk I gave at WordCamp Miami a few weeks ago.

Next weeks video is all about editing

Next week we’ll dive into the last step of “How to step up your video: Edit“. Editing is were the story, the sound and the visuals all come together. This is the final piece in creating your video.

I spoke at #WCMIA as part of a MarketingHack#6: Speak to influencers that your target market trusts.

a couple of years ago

Move2Motion video class coming to Miami again this October as part of PPA’s Super 1 day!

Video class PPA Super 1 Day Miami

Announcing the second Move2Motion workshop

Video class for photographers I’m excited to announce, that I’ll be teaching a second Move2Motion workshop for photographers on October 17, 2015 as part of the Professional Photographers of America (PPA) educational event called: Super 1 Day

Video is becoming more and more prevalent online and you’re clients are looking to share the products and services of their businesses and personal events with their clients and friends in motion productions and no longer just stills.

Video is becoming more and more prevalent online and you’re clients are looking to share their businesses and events with their clients and friends in motion productions and no longer just stills.

Learn the basics of video for photographers

This Move2Motion workshops will give you a comprehensive foundation of video and film production. We’ll look at …

  • What makes compelling story and why you should care
  • Why audio is more important than video and how to record it
  • How great visuals can make your story shine and why video is not like shooting stills
  • Why you should edit your own footage and some basic tips on how to make it all work together

Who’s teaching me this course?

Pascal Depuhl video workshop with PPAPascal Depuhl is a photographer who’s added cinematography to his repertoire a few years ago.

He teaches a workshop series called Move2Motion, designed for professional photographers, who want to add video and motion capabilities to the services they offer to their clients. Pascal has taught about video at WordCamp Miami and local universities. He’s given a TEDx talk based on the short documentary he filmed in Afghanistan and spoken about video at a few online conferences.

Pascal’s short films have won international marketing and photo industry awards, they’ve been screened in film festivals and National Geographic, the BBC and PBS have bought his footage. Pascal has also helped Philip Bloom, Nino Leitner and others teach at their Filmmaking workshops.

If you haven’t made the switch to adding motion to your photography yet, don’t worry. He’s been in your shoes and remembers what it felt like, when he dipped his toe into video.

 

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Subscribe for more info on Move2Motion

Use the subscribe button at the top of this page, to have more information emailed to you as it becomes available.

a couple of years ago

Focus on recording sound to step up your video

Gather sound for great video.

Sound is the key video

Viewers will tolerate mediocre images, if you have a great story and good sound. I believe that sound is more important than visuals in video. Learn how to step up your video from the talk I gave at WordCamp Miami a few weeks ago.

Next weeks video is all about visuals

Next week we’ll look at the third step of “How to step up your video: Visuals“. If you’re a photographer, you’re in luck, since you’ve been creating great visuals already – now you just need to learn a new dialect to a language you already speak.

 

This talk at #WCMIA is part of a MarketingHack#6: Speak to influencers that your target market trusts.

a couple of years ago

Tell a story to step up your video

Story is the foundation of your video

Story is the foundation of video

Don’t have a great story? Stop everything and find one, before you do anything else. No seriously stop. Get the story. It’s the foundation of your video. Learn how to step up your video from the talk I gave at WordCamp Miami a few weeks ago.

Next weeks video is all about sound

Next week we’ll dive into the second step of “How to step up your video: Sound“. Audio is one of those things for us photographers that we tend to ignore. DON’T. I believe sound is more important than your visuals. Get a primer on why the one piece of gear you need for good video, has nothing to do with video.

 

I spoke at #WCMIA as part of a MarketingHack#6: Speak to influencers that your target market trusts.