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“Really? In today’s digital fast paced world you’re telling us to create a business card?” I can hear you think “Man, that’s so old school.” Ok. So I’m not advocating to make a card for every single job you’ve made, or even for your best ten or twenty images.
I’m talking about that one signature video or image, that’s out of this world and really stands out. Use projects that give you instant street cred. Something that is so unique, that your audience identifies your brand with the project. “You’re the guy that shot the _______________.” In my case it’s a short documentary film I created in Afghanistan a few years ago.
I often give this card, right after I’ve handed my regular business card – and it stops people in their tracks and it answers a ton of potential questions in about 2 seconds:
“Ok, so he’s shot a video in Afghanistan, that means he can produce my project that requires some production or travel.“
“Wow. The image is pretty powerful and that single frame already tells a story – looks like he’s got his cinematography down.“
“Hey look a national award. This must be a good film.“
This is one of those business cards that people keep and it instantly brands my business into their brains. I love the face of this card. It’s simple, powerful, makes an immediate impact and is very memorable.
As for the back, I’m always surprised at the question I get, once people have flipped the business card over: “Where can I see this video?” Really? The URL is right there!
I also need to redesign the other elements. By now the film has won 3 more awards. It’s been the topic of a TEDx talk. The social media accounts printed on the back of the business card are no longer the accounts I push.
Guess I’ll need to redesign the back and reprint them.
Remember MarketingHack #17 “Link your postcard to the cloud” That’s a printed postcard I use to get my target audience to engage with my brand online. The sky is the limit – posters, shirts, stickers, ect.
If I need a new business card, stationary, poster, ect. I print all of those with Vistaprint. Their quality and price are fantastic, their customer service is great and I’ve been happy with every interaction we’ve had. If you have something that needs to get printed, use this link for $10 off.