Tag Archives for " Web 2.0 "

9 years ago

How to use the web to promote your (photography) business.

Photography by Depuhl is cautiously testing the waters of paid advertising. The first ad began running on December 16th, 2009. Although I have been creating photographs for clients since the late 1980’s, the way of selling yourself as a photographer has drastically changed. You used to have to purchase expensive ads in printed annual professional directories to have your work seen, have an agent that had all the connections – a route that I just could not afford as a beginning photographer. Today I can determine down to the $0.01 how much an ad costs, which search phrase triggers it, when and where it is displayed, …

Screen capture of the first paid ad for photography services

Screen capture of the first paid ad for photography services

Paid advertising is the logical next step for our online presence. Back in 2007 I made the decision to put a professional website up online. It is created with an awesome photoshop plugin called sitegrinder. This is my first step in a concerted effort to use the web as my primary sales tool for my fashion and product photography.

In 2008 Photography by Depuhl pursues its online network in earnest …Continue reading

Photography by Depuhl announces: “We’re a favorite place on Google”

On December 8th, 2009 Google rolled out a program called “Favorite Place on Google“. The search company has send out the decals free of charge to over 100,000 businesses in the U.S. and I am pleased to announce that Photography by Depuhl has been selected by Google to be one of these selected businesses. According to D’ Technology Weblog, Google picked the businesses, that’ve been most sought out and researched on Google.com and Google Maps

We're a favorite place on Google

We're a favorite place on Google

Photography by Depuhl has been found in their business listings over 6500 times in the July-September, as per Google’s letter that was included with the Favorite window decal. All of these results have been organic results with no PPC advertising done for the company. Incidentally this has been the best quarter my commercial photography business has ever had, in spite of the economy.

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