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“A great video, is like a great blogpost.” says Miami based visual content creator Pascal Depuhl. “You need to capture the viewers attention in the first few seconds, like a catchy blog title – otherwise you’ll loose them.” Pascal, who has been creating still images for his clients as a commercial photographer for over 25 years, recently spoke at WordCamp Miami. Video is a recent addition to the services Photography by Depuhl offers his clients.
He went on to say that the story portion of the video, is like the body of a blog post. “Story trumps everything” says Depuhl “the perfect video must tell a compelling story, engineered to change it’s viewers mind.” Photography by Depuhl is known for creating videos and images, designed to be mind changing; he gave a TEDx talk on this topic called “the Art of Changing Minds“.
Finally you’ll need to know your Call-to-Action before you start production. “Video is powerful, so your Call-to-Actions can be subtle.”
Here are the slides of the talk and the links that Pascal mentioned, which will be published on WordCamp.tv in a few weeks.
TEDx talk “The Art of Changing Minds”