a couple of years ago

Teach students how you produce your work – Marketing Hack #23

Teach a class of film school students about how to produced professional work.

Somebody taught you. You read about, watched a YouTube video, sat in a class or worked with a professional, who took you under their wing and showed you how they create. Now it’s your turn – the may be the marketing hack that has the least amount of direct impact on your current marketing, but it’s pack a sneak attack you may not expect.

True the students you’re talking with won’t hire you for many years, if at all BUT share that you’re teaching. I taught at the Miami Ad School a few months ago, when the film instructor invited me to talk to her documentary class about filming my first short doc in Afghanistan a few years ago.

Why share this? Remember that everything lives online forever. When you’re potential clients search for you online and stumble across the fact that you teach at this school and have taught that workshop what are they going to think? Remember that only experts teach, so talking about the places you teach makes you an expert – and it’s just the right thing to do, so go down to your local school, build a relationship with one or more of the professors and share your knowledge with some students. It’s fun.

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