Your filename must include this one word - if you want to work

Your filename must include this one word – if you want to work

Your filename can get you work

How did she find me?

Name in filename - LinkedIn search - jobThis art director took the company’s favorite image of the product she’s tasked to create a photo library for and saw that the filename of that image began with–you guessed it–depuhl, my last name. A quick hop over to LinkedIn, she searches for my name and voilà there I am.

Then a quick request to connect and a few hours later we’re talking on the phone – by the way the original image library has turned into creating visual assets for an ad campaign, the original photographs and video production of interviews and B-roll  filmed in 2 states over 3 months. All because I have my name on every single filename that’s out there – still think it’s not worth putting your name in your filename?

Yes you should have your name and contact information in your image files metadata – you can use Adobe bridge to add that. Yes you should have your copyright info in your image file – any good image processing software worth it’s salt allows you to embed that, may personal favorite is Capture One.

Having your name in each one of your digital image files, is basically a mini ad for you. Having an up to date LinkedIn profile goes without saying, especially if you work in the B2B space. One thing leads to another and presto your name in your filename leads to work.

We got so much response to this post that we made it a MarketingHack. Check it out!

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Aston - a couple of years ago Reply

Thanks Pascal

I’ll definitely read his book. I use Catalogs in lightroom to organize my files and back up in 4 different places.
2 external hard drives and 2 cloud drives. I see you use Capture One, I’m going to look more into that too.

Thanks Again

Pascal Depuhl - a couple of years ago Reply


It’s really not that far out of the box. And it’s not even my idea. Peter Krough explained the reasoning why he used this naming convention in “The DAM book“. If you haven’t taken the time to think about how to build an archive of your images, and if your idea of a backup is an external hard drive somewhere, I highly recommend this book.

Even if you’re already doing it, his carefully thought through and laid out plan can be a great refresher on how to safeguard the only thing we really have left after we’re done shooting: fragile digital files :)

Aston - a couple of years ago Reply

Excellent advise. This is definitely thinking out the box. Thank-you for sharing. I love fresh ways of looking at things and this has completely changed the way I look at something so simple. It goes to show once again its the little details that count


Pascal Depuhl - 4 years ago Reply


Check out the app Name Mangler. You could take every single one of your files and add your name to each file in one operation. Remember that everyone of your images, that you have in your archive are yours.

However your clients can have files from many different photographers. I want to make sure that they know which files are mine.

Rima - 4 years ago Reply

Great post. I depend upon Lightroom to organize my files and it’s enough of a headache having to change the system now that I have such a huge catalog(s). It would be great to have started this way, but no harm in moving forward with this system from now on. Do you think it would be valuable for my fine art prints which I will be selling or only for commercial B2B work?

Thanks for a great post and the information.

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