Your filename must include this one word – if you want to work

How did she find me?

This art director took the company’s favorite image of the product she’s tasked to create a photo library for and saw that the filename of that image began with–you guessed it–depuhl, my last name. A quick hop over to LinkedIn, she searches for my name and voilà there I am.

Then a quick request to connect and a few hours later we’re talking on the phone – by the way the original image library has turned into creating visual assets for an ad campaign, the original photographs and video production of interviews and B-roll  filmed in 2 states over 3 months. All because I have my name on every single filename that’s out there – still think it’s not worth putting your name in your filename?

Yes you should have your name and contact information in your image files metadata – you can use Adobe bridge to add that. Yes you should have your copyright info in your image file – any good image processing software worth it’s salt allows you to embed that, may personal favorite is Capture One.

Having your name in each one of your digital image files, is basically a mini ad for you. Having an up to date LinkedIn profile goes without saying, especially if you work in the B2B space. One thing leads to another and presto your name in your filename leads to work.

We got so much response to this post that we made it a MarketingHack. Check it out!

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