Although Google is without a doubt the 800 pound gorilla when it comes to search, BING – Microsoft’s search engine – just announced a partnership with facebook.
Watch a short video of how this works (unfortunately Microsoft’s embed link does not work.)
What does this mean? Why should you care? Well it means that if you are looking for a product or service, BING will let you know who of your friends ‘like’ this service on facebook, which gives you instant feedback about which company is trusted by your facebook friends.
We’ll see how this affects purchasing decisions on the one hand, but also if we’ll be more selective on who will be our facebook friends.