Marketing Hack #18: Write a gear review (or two) 

 September 7, 2015

By  Pascal Depuhl

People love to peek behind the scenes and you’re the one who can give them access to your world. Let them peek behind the curtain so to speak and share how you make your images, your movies, your ______________ (fill in the blank with whatever it is that you make).

Part of that creation process is the equipment that we use and as you know, nothing is a stronger validation than a review of a piece of gear created by someone you trust, when you’re looking to acquire a piece of gear.

So whether it’s a review of the hard drives I use on location (ioSafe rocks) – or if it’s talking about the big, solar-powered battery I rely on when I’m shooting off the grid (GoalZero has some incredible products) or reviewing the little one to keep my cell phone topped off (Bushnell makes a cool one).

As an aside, once you’ve written or filmed a review or two and some recommendations, you can go to the equipment manufactures and ask them if they could use a customer testimonial video or guest blog post that’s a review of their products (trust me they love a well written or creatively shot review from one of their customers).

Cinematographer takes ioSafe drives to extremes And if you do it often enough, they’ll come to you and ask you to create a review for them, like ioSafe did a few months ago.

You can make the review be a periscope live broadcast or write a blog post about the gear both are great tools to take your audience behind the scene. Remember that your ultimate goal is not only to share from your experience and help people find tools that they may have not known about before; but at the end of the day, you want to let your target audience know, that you are an expert when it comes to utilizing the correct gear for the job.

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Pascal Depuhl

Miami product photographer, video producer, cinematographer and chief mindchanger at Photography by Depuhl I love to share the knowledge I've gained over the past two decades. Catching light in motion.