Some MarketingHacks are totally unplanned – like a tweet that lets you recognize a unique opportunity (MarketingHack #8). Others require months of meticulous planning and tons of hard work – like putting together a world-class event to screen your movie (MarketingHack #11).
Then there are others that fall into your lap: Earlier this year I got an email which started off like this: “PHOTO Digital Video magazine/Portable Storage Buyer’s Guide/Editorial request for February issue (SUBMISSION DEADLINE TODAY!)”
Preparation meets opportunity
Mind you this is not my first interaction with them. They’ve sponsored workshops of mine, I write about how much I love their product on my blog, and they’ve seen me post a photo working in the jungles of Peru on social media featuring their drives.
Write quick, its due tomorrow
The catch is the article I need to write is due the next day. No problem. Since I’ve written about the drives before I know the specs, I know what I want to say – and they know I love the drives. 30 minutes later the post is written, include the photo and it’s send back to Brett. Hey, I’ll take press where I get to write about my work anytime. I’m happy to help. And Brett’s happy to have a review in to the magazine on time. Another part of the marketing puzzle is complete.
An unexpected bonus
In fact, he’s so happy he sends me one of my favorite drives as a thank you. A welcome and unexpected gesture. Check out the article titled “Cinematographer takes ioSafe Rugged Portable to Extremes“