Category Archives for "Photography"

Miami’s food

CreativeMornings/Miami food

Miami’s food

If you’ve never heard of Knaus Berry Farm, you’ve been living under a rock – or maybe you just don’t like Cinammon Rolls.

The family farm, run by my friends Tom and Susan (and her sister and her husband), has been around for decades and is open from November to mid-April. It’s a popular place and the cinammon rolls, that Tom gets up very early every morning to bake, are worth standing in line for (…)

(This week I get to take over CreativeMornings/Miami’s tumblr blog. I’ll share some of my favorite places and people, who make Miami an awesome place to live. Check it out. Read the rest of this post on tumblr)

The Blogger Union has partnered with CreativeMornings/Miami for a collaborative storytelling marathon. Tune in to read the story of our city told by local creatives, bloggers and entrepreneurs. Each week, a different member of CreativeMornings will take over to post what inspires them about South Florida. Do yo want to take over the CreativeMornings/Miami blog and share your take on our community? Email Paola at info@thebloggerunion and we’ll get working on it!

Miami history

CreativeMornings/Miami history

Miami’s history

History may not be the first thing that comes to your mind, when you think about Miami. There are surprisingly many places tucked between the gleaming skyscrapers of downtown, the waterfront mansions on the bay, the yachts and jet set everyone associates with he Magic City.

Vizcaya shows Miami history

Vizcaya is one of those places. Build on Biscayne Bay over 100 years ago you’ll drive right past it, if your not paying attention, as you drive down South Miami Avenue. The villa is unbelievable, only to be outdone by it’s formal gardens. (…)

(This week I get to take over CreativeMornings/Miami’s tumblr blog. I’ll share some of my favorite places and people, who make Miami an awesome place to live. Check it out. Read the rest of this post on tumblr)

The Blogger Union has partnered with CreativeMornings/Miami for a collaborative storytelling marathon. Tune in to read the story of our city told by local creatives, bloggers and entrepreneurs. Each week, a different member of CreativeMornings will take over to post what inspires them about South Florida. Do yo want to take over the CreativeMornings/Miami blog and share your take on our community? Email Paola at info@thebloggerunion and we’ll get working on it!

Miami’s beaches

CreativeMornings/Miami Beach

Where is the beach?

… is probably the first question my friends ask, when they come to visit Miami. I think they picture us suntanning all day long. Honestly though, the only time you’ll find me on the beach is when I’m creating photographs for my clients.

Enter Jytte. Although I didn’t meet her on the beach, we did end up on one photographing for Armpocket. Jytte is not from Florida originally, but she now runs a small business in South Florida, which makes an armband, that protects your phone, keys, cash, … while you go about your active lifestyle.

(This week I get to take over CreativeMornings/Miami’s tumblr blog. I’ll share some of my favorite places and people, who make Miami an awesome place to live. Check it out. Read the rest of this post on tumblr)

The Blogger Union has partnered with CreativeMornings/Miami for a collaborative storytelling marathon. Tune in to read the story of our city told by local creatives, bloggers and entrepreneurs. Each week, a different member of CreativeMornings will take over to post what inspires them about South Florida. Do yo want to take over the CreativeMornings/Miami blog and share your take on our community? Email Paola at info@thebloggerunion and we’ll get working on it!

From Contact Form to Contract

From Contact Form to Contract

 

Before I ever speak to a potential client…

… I usually get an email that reads: “A lead has been assigned to you“. It’s my Customer Relationship Management system’s way of letting me know someone just clicked the <submit> button on the contact form of my website. By this time that lead-emailprospective client has already received a personalized email response, their information is already captured in SalesForce and I’ve gotten a text message with their phone number all while their usually still on my website.

If I’m not shooting, I’ll take a minute, open the SalesForce app on my phone, which lets me see what kind of photography or video the website visitor is looking to have me create for them and give them a quick call or fire off a second prewritten email.

Questions and Answers

Guide to Product PhotographyAttached to the second email is a pdf that answers many of the questions that my clients have asked me over the years. It goes over the basic kinds of product photos, how to make a list of all the shots the client needs, ect.

Your product photography guide really helped us think through the types and number of shots we needed for our project” one client told me recently.

Product Photography guide page 4In addition to the guide they can use my online Request-an-Estimate, another SalesForce integrated form that walks my next client through the basic ASMP Assignment Estimate Form.

Once they’ve worked through the guide and filled out the form, my first phone call usually turns out to be very productive, because many basic questions already have been answered.

With all the information in hand, I can create an estimate, that get’s sent out using a third SalesForce email template. (Check out what an actual estimate of mine looks like.) My estimate always contains a modified version of the ASMP Terms & Conditions, which gets integrated in any proposed agreement the client sends me. Once the estimate is signed and the deposit is received, we schedule the shoot.

Tools I use

Even before that signature I start to build a “Production Book” in 

From Contact Form to Contract: Find-a-photographer

Contracts: Read the fine print

Find a photographer

In my next post I’ll talk about the 5 figure job I had to turn down and some of the events that led up to that decision. However I’d rather prefer to work with a client I haven’t worked for in 5 years, but that liked my work so much I am shooting for them in a few weeks.

The company went through personnel changes – the original creative VP, who brought me in, has long gone – and they are looking to create an image library with me. You can read all about how they found me again and why your filename must include this one word – if you want to work. However that’s another story for another day. Turns out the job is awesome (it started out as a local shoot in Miami and morphed into working in Costa Rica) but the proposed contract was not so good.

How to turn a bad contract into a great contract

The language in the new boilerplate contract I got is stifling: multi month payment terms, absolutely no usage for the creator, I can’t even mention that I work for this client – not on social media, not on my client list, website, no where – that’s a new thing.

Please don’t assume that contracts can not be changed. I had submitted my original terms and conditions with my first estimate and the proposed agreement the clients are sending back is their response. Now we need to put the two together and make them a win-win for both parties. I submitted a reworked version on Friday and had a great 30 minute discussion on the phone with the buyer earlier this week.

The result? Much of the initial language is changing. Yes to promotional usage of images that I’m being commissioned to create, yes to listing the business relationship with the client on social media and my client list, yes on my payment terms (50% deposit before the job and balance payable on delivery of final images), ect.

For heaven’s sake–ask!

Even when working with very large companies, please at least have a conversation on the proposed contract terms. Don’t assume they are set in stone. The worst thing that can happen, is that the terms are not changed and you still have the right to make the decision if working under those terms is beneficial to you (sometimes it is). All I’m saying is ask. Many photographers I know don’t ask or worse don’t read the terms only to find out that they’ve been had. Many clients have global contracts handed down from their legal department, where the Art buyer or creative director understands that terms have to be adjusted for the specific situation that the shoot calls for.

 

How to fix the biggest mistake you’re making on Social Media

Sometimes you just want to undo your mistakes

I’ve been on social media platforms for a decade now. Building my LinkedIn profile, updating my Facebook pages, creating photos for Instagram and tweeting a couple tweets a week.

We all are. Twitter’s stream is even called a firehose, simply because there are so many tweets streaming through that social media channel, that no one can keep up with reading what everybody has to say.

The big question

Here’s the big question for a visual content creator: “How do you get your voice heard?” or rather “how do you get your vision seen?” 

In a flood of grumpy cats, internet memes and yesterday’s late show’s video clips – it seems impossible for your visual content to compete.

You’re doing it all wrong

We talk about our gear: do you shoot Nikon or Canon; how do you backup your files; how to create a focus stack or the perfect HDR shot or the favorite piece of gear, or…

STOP IT!

Can I tell you a secret? You’re clients don’t care. They couldn’t care less if you found the perfect RAW processing software (which is Capture One, in case you were wondering).  They aren’t looking for your explanation of what company provides the best services to run your website (I’m partial to Photoshelter myself). Do you really think you got hired, because of that blog post explaining how to get Facebook to take down a copyrighted image or how to power a GoPro for a couple of days for a long time-lapse?

For almost 10 years I’ve been doing just that – and be honest, so have you. We’re targeting the wrong audience – we’re writing about what we want to learn as photographers.  We’re writing for photographers.

I like you guys, but not one of you is going to hire me because of what I’m blogging, tweeting, Facebooking and Instagramming about.  And the people who are looking for a photographer or video creator?  They’re not going to hire me because of those posts, either.

The secret to doing social media the right way

Use social media to put your potential client in a front row seat:

  • Take your client with you. Periscope when you’re scouting a place.
  • Blog about your recent assignment, but talk about how you solved a problem, you’re client is facing.
  • Instagram some behind the scenes shots or have your assistant create a quick behind the scenes video to post on your Facebook page.
  • Tweet a link to your latest customer recommendation on LinkedIn.
  • Share a testimonial video of one of you’re clients recounting why they loved working with you.

You don’t have to stop creating content that other photographers are interested in. It’s great to have Google see you as the expert when it comes to talking about photography, video and marketing, but please spend just as much time on creating content that your potential clients are scouring the web for when they’re looking for the next creative to shoot for them.

Social Media is a powerful platform, but it requires you to know the interests of your audience and what they are willing to spend their time on as well as where that audience is.

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[This article first appeared on “Strictly Business“, the blog for the American Society for Media Photographers.]

Pascal Depuhl becomes official Capture One Ambassador

Pascal Depuhl is a Capture One Ambassador

Official Capture One Ambassador

I’m proud to announce that Photography by Depuhl is an official Capture One Ambassador. I use Phase One’s RAW image processor on every still life shoot I’ve produced over the last ten years. I’ve used this image processing software with Canon, Nikon as well as a variety of medium format and large format cameras over the years.

But don’t take my word for it, Capture One gives you a 30 day free trial. As an official Capture One Ambassador, I’m thrilled to offer you a 10% discount on this phenomenal software. Use the code AMBPASCAL at check out when you’re ready to buy Capture One.

What’s impressed me most with Capture One, is their continuing commitment to producing an excellent product that addressed the needs of many photographic disciplines:

  • Capture One renders the best skin tones for the fashion and wedding photographer
  • Capture One has tools specifically created for the architectural photographer
  • Capture One implements fantastic color correction and replacement for the product photographer