How to provide world-class service to your clients
As a small business owner, I am always reevaluating the priority and focus of my business. Last year I looked at all of the processes that go into creating a visual content production and automated many of them. In January of this year, I had the opportunity to watch “Design Disruptors,” and began thinking about at the UX or User Experience I create for my clients. This film challenged me to provide world-class service to my clients.
A few weeks ago, I was hired as a director of photography and first cameraman to cover the leadership conference of a medical company. The keynote speaker, Horst Schulze, talked all about providing world-class service. (You can read “What I learned from a wise hotelier.”) Even though his keynote speech was tailored to a medical company, his words focused the ideas and concepts, that are swirling around my mind for the last few months. That evening I ordered a book called “The new Gold Standard,” which describes the philosophy behind the world-class service at the Ritz-Carlton.
Listening to Mr. Schulze passionately speak about the four priorities every excellent company focuses on, clarified much of where I had to begin, but I wanted to experience this service for myself.
First, you have to experience world-class service
My family and I had found a super-affordable airfare to Aruba.When I saw that the island had a Ritz, I knew what I needed to do. A few hours after we’ve checked into our beach cabana, two of the gentlemen at the Ritz approach us:
“Mr. Depuhl, we’d like to give you and your family a gift, courtesy of the Ritz-Carlton,” Jason says. He’s been the gentleman, who’s been providing us with excellent service at the Ritz. It’s been a few hours since we’ve settled into our Beach Cabana, here in Aruba and the ladies and gentlemen are more fabulous than I expected (and I came here with very high expectations).
The green and white stripped branded tote bag, Roel is holding in his hands isn’t something we expected. However, before letting you take a peek inside the bag with me, let me tell you how we got onto the beach.
After listening to Mr. Schulze and reading the book, I’ve tried to figure out how to adapt the concepts that the Ritz-Carlton has engrained into their culture, into my business.
I started emailing the Ritz-Carlton in Aruba 2 days before we left for Aruba. Actually, it ended up getting sent to the wrong email address. Turns out the email I had found belongs the former hotel manager. He hasn’t worked in Aruba since 2013. Nevertheless, I get an answer from Justine, the Executive Administrative Assistant, who’s already reserved a Beach Cabana for me. Normally a guest has to make the reservation the day of the visit. She’s also copied Milli, the front desk manager into this email since Justine won’t be on the property the day that we’re coming.
Saturday morning, we drive up to the Ritz-Carlton. I get to chat with Milli about some of the things I’ve learned about the brand, and she’s kind enough to give me one of the credo cards, that every employee at the Ritz-Carlton carries on their person. These cards begin with the credo, contain the 12 service values – one of which is reinforced daily in the morning lineup, the three steps of service and the motto of the Ritz-Carlton:
We are ladies and gentlemen serving ladies and gentlemen.
It’s not enough to read and hear about world-class service
OK. Back to the Beach Cabana in Aruba, with Jason standing by our day bed, green striped tote in hand. I’ve come to the Ritz-Carlton in Aruba, to experience their world-renowned service. Mind you we’re not staying here. We’re renting a Beach Cabana for the day. But you wouldn’t know it if you are observing the way the staff is treating us. Jason hands my wife and I the canvas bag. It contains (…)