Feb 132016
 
WordCamp Miami 2016

WordCamp Miami 2016 is coming to Miami next weekend

WordCamp Miami 2016, a tech conference, is back in Miami from February 19-21. South Florida’s longest running non-profit tech conferences (It’s the 8th year WordCamp has been in Miami) is designed for WordPress users, bloggers, content creators, SEO, designers, marketing folks, and developers to hone their blogging skills. It doesn’t matter, if you’re an established blogger, a WordPress aficionado or just starting out in the blogosphere, #WCMIA 2016 has something for everyone –from classes for kids to talks that are all about the code that runs your WordPress blog.

What’s happening at WordCamp Miami 2016

There’s too much to list here and WordCamp’s website is obviously the place to go (quickly, since they always sell out of tickets). Nile Flores –a fellow WordCamp speaker– has put together a great blog post on what to look forward to at WordCamp Miami 2016. She highlights some interesting details about this conference and some the speakers that will be sharing their knowledge at this conference.

Here’s an excerpt from blondish.net:

david-bisset“WordCamp Miami is expected to bring in well over 800 attendees, according to one of the WordCamp Miami organizer’s, David Bisset. He also says that some of the things that attendees can look forward to seeing is the kids activities.

Bisset says “There’s a lot of kids activities like the Saturday Workshop, Sunday STEAM activities, and the Kid’s Panel at the end of Sunday.”

ptah-dunbarPtah Dunbar, the lead organizer of WordCamp Miami 2016, says that attendees should look foward to the JavaSscript Track on Sunday. He says, “We’ve got a great lineup of quality speakers.”

Ptah says that attendees should bring the following: “Bring a friend or two! Learning new ideas and connecting with friends is always a good time. Also, bring pocket notebook and pen to carry with you (leave your laptop at the hotel), for notoriously writing down actionable advice from all the really smart people you’ll be meeting over be next 24-48-72 hours (depending on how long you stay) and their Twitter handles.”

Dunbar also mentioned, “And finally don’t forget to set aside time to enjoy the beach and explore Miami! Keep an eye on the #wcmia slack channel as we’ll be sharing announcements like things to do and other surprises throughout the 18th-21st.”

Jan 122016
 
WordCamp Miami 2016

WordCamp Miami announces another round of speakers

WordCamp Miami (WCMIA) announces speakers for it’s 2016 conference. I am Speaking at WordCamp Miami 2016Miami based cinematographer Pascal Depuhl delivers “How to shoot the perfect video” talk at WordCamp Miami 2016 . If you’re a blogger, social media user or run a website for your company or clients, check out his talk to learn what makes a video perfect.

I’m thrilled to be part of this amazing line up of speakers – if you’ve never been to WCMIA, you need to check it out. This WordPress focused conference is an amazing resource (and a tone of fun) that you shouldn’t miss. Buy your tickets now, it always sells out.

Some of the speakers at WordCamp Miami 2016

Stay tuned for more info and check out last year’s WordCamp talk “How to step up your video” which consisted of 4 steps: Story“, Sound“, Visuals“, Edit“. Here’s what WordCamp Miami has to say about me:

Pascal Depuhl is a visual content creator at Photography by Depuhl, a Miami based production company. He’s been capturing still images for over 25 years and even though he got into video only 5 years ago, you’ll find his award-winning and mind changing videos on National Geographic, Netflix, the BBC and many of his clients websites. It’s common to find him in the mountains of Afghanistan or the jungles of South America and it’s just as common to walk away from one of his short documentary style films with your mind blown.

Photography by Depuhl offer free videos at WordCamp Miami 2016

Pascal will also have a video studio set up again, so that sponsors and WordCamp participants can have him make a free short video on the spot.Video Studio at WordCamp 2015

Jun 082015
 
WCMIA Program

The literal inch of exposure every speaker got at #WCMIA

They gave me an inch of exposure …

A little exposure is good – a lot of exposure is better. Marketing Hack #6 was all about getting in front of trusted influencers. So what could possibly be better, than getting the opportunity to speak to some of the 800+ attendees of a conference custom made for  companies and individuals, who are trusted by your target market. What could possibly be better, than that inch of exposure you get in the program and on their website? Think about it: I was one of 70 speakers at WordCamp Miami 2015 and if an attendee is not looking to learn about video, that inch is easy to miss. The talk is 30 minutes during a 3 day conference. Face it – you’re still easy to miss.

… and I turned that into 180 square feet of my name in lights!

OK, so my name was not in lights, but we did have 3,000 Watts of movie lights in the video studio that we set up in the main hall. Every single one of the participants, speakers and sponsors walked by it a few times a day – and that’s a lot more exposure, than a 3o minute speech or the inch in the conference schedule.

WCMIA Studio

Many people were curious what we were doing at WordCamp Miami with the cameras, lights and boom mic that looked more like a news set, than a typical WordCamp vendor. Maybe that curiosity also came from the sign that said “Free Video” – expertly drawn and marketed by my two daughters.

May 252015
 
Become the expert to the influencers of your target market

Marketing is all about getting your brand in front of your target audience. There’s only one thing that’s better: getting your brand in front of trusted influencers; professionals, who are in charge of finding brands like yours for your target audience.

Market to the influencers of your target audience

Case in point: Most of the companies I work for have a web designer, a blogger or a social media guru, whom they employ to create and maintain their online properties. Many times they have long term relationships with my target audience. This trust often earns them the right to recommend a photographer or a video producer and almost always, they don’t have someone in mind.

In larger companies those gatekeepers are either in-house marketing departments or advertising agencies, however many midsize and almost all small businesses work very differently. Many times there is another small business or a freelancer, who is hired to develop their online assets. More importantly he or she is trusted to recommend visual content creators.

Two problems with that strategy

How do you get those who are the influencers of your target market to call you the expert?

Pascal Depuhl’s speaker card from WordCamp Miami 2015 “How To Step Up Your Videos”

Ok” you say “marketing to influencers sounds nice and all, but how do you find them and isn’t reaching out to them one by one gonna take an awfully long time?” Of course you’re right. If you were to start looking for web developers, bloggers and social media marketeers one at a time or even if you were to create an email campaign or social media ad blitz,  it would take you forever, which is a time frame I’m not too comfortable working in when I’m looking for new leads. More importantly you don’t know the experience level of who you’d find and they wouldn’t know anything about you.

Make influencers come to you

Wouldn’t it be cool, if you could spend two or three days immersed in 700+ local influencers, who on top of that are told by an international brand they trust, that you are the expert? What if we’d throw in 60 industry heavy experts, who would be your peers for the weekend? In my book that sounds like a much more favorable proposition now, don’t you agree? So what is this magical place, that draws these influencers whom your target market trusts and relies on?