Jul 012010

I’ve been looking at local search for a while now, being listed in Google places has helped my business tremendously by being ranked well in a Google organic search results, so much so that my business is a favorite place on Google. (I got the fancy QR code sticker and everything.) In the last few months I have been studying other local search such as foursquare and yelp. I have been asking experts in the photography field about how local search affects photographers online and had an interview with Rosh Sillars, co-author of “The Linked Photographer’s guide” on his podcast the new media photographer. Yesterday I got a call from a very kind and knowledgeable sales rep from Yelp and I had a long phone call with him this morning. I learned a lot about Yelp and thought I’d share it here.

the free business profile on Yelp

Yelp’s business listings let your customers write reviews about your business and also give you a chance to add some basic information about your business, similar to a profile on Google local. It includes your address, contact info, link to your website, map of the business location, room for a special offer, your opening hours, some options for sharing this listing and writing a review and a space for an add of your competitor (more on that later).

Below the fold your business listing continues with your reviews and some more information about your specialities, your businesses history and a brief bio of you the business owner

  4 Responses to “Why you should (not) advertise on Yelp”

  1. […] But there are only a few places online, that let people write these compliments online, I’m thinking primarily LinkedIn (for B2B) and Google (for clients that find you though search) and not so much Yelp – I love Yelp when I’m looking for a restaurant, but I have not seen anyone pull their website up to find a commercial or advertising photographer (that’s why I think it makes no sense for you to advertise on Yelp.) […]

  2. Cool review on Yelp, I’m about to launch a paid per click advertisement in which my yelp guy says its 3 dollars per click, I’m skeptical, but want to see for a month if it works. Will let you know :)

  3. Great, thorough review of Yelp. Why do you think that organic is so much more productive than paid advertising? After all, many people are spending a lot of money to SPAM organic results.

  4. Excellent analysis and overview of what Yelp offers. A nice neutral perspective too. That’s refreshing. Although there may be a bug somewhere in their program. When you come off paid status, I’ve heard several complain that their pages then weren’t indexed anymore, not on Google or searchable. It got fixed, but I have seen it for myself that some pages are suppressed. So I’d work that into the contract that you are trying for a limited time and that your page will revert exactly as it is now on the free page, still be indexed, etc. just to make sure. They’ve added some wicked killer tracking and back end stuff for business lately so I can see why you’re considering it.

What do you think?