Remember the client that hired me in 43 minutes after my Facebook post? It’s the same client I had created a behind-the-scenes motion piece of how they set up for the Miami International Boatshow. Well, that relationship has been the underlying reason that I was had the opportunity to tell a unique story.
People – especially other photographers – often ask me why I’m getting into shooting video. Here’s an example of a corporate film that I have been filming for the past few months. One of my clients (I started off shooting still photos for them), approached me in the summer and ask me to help them tell the story about a brand new boat they were developing. They did not want to show the production process only, but rather tell their customers about how they came up with this patented new hull design. And they wanted the team that actually build the boat to tell the story.
This piece was shot over the course of about half a year, following the process that the boat took, from conception to production. One of the things I love about creating these corporate stories is that I get to become a little bit of an expert on a lot of things and that I usually get access to some really interesting places and processes in the meantime. So I get to spend the day in the paint room, where the mold of the Bayliner Element gets created. I get to install a camera inside the deck as it gets joined to the hull.
I love still photography. It’s crisp and concise. You capture one fraction of a second, freezing time so that the viewer can take time to study the pictured subject in all its glory. However, with video, I can have other people speak. You can hear the excitement in the voice of the chief naval architect and how he came up with this revolutionary shape one evening in his living room at home. You can see the twinkle in his eye – you get excited with him.
But my favorite thing (and this goes for still photography as well), is when the client is thrilled. When their customers are happy. Getting to read messages like these (that my awesome client shared with me :) makes my day. They mean that we succeeded in telling their story.
Check out how Bayliner is using this video to tell the story of the Element at the Miami International Boatshow (it’s playing on the monitor on the right side of the trade show display):
Oh and here is the time-lapse video, enjoy.