Category Archives for "Branding"
That questions still rings in my ears. I was sitting in a clients office, editing a video with the creative director for a cosmetics company. His boss walked in.
“Pascal’s gonna go to Afghanistan!” the creative director told the CEO.
A blank stare – and then a one word question: Continue reading
New Years resolutions. They seem so far away as January is drawing to a close – if you’ve been too busy to notice today’s the last day – so I wanted to reflect on how are you are doing on your New Years resolutions? If your like about half of all American’s (according to a study on statisticbrain.com) you have set some goals to accomplish in 2014. What were they? To get organized? … save more money? … enjoy life? … help others?
So how are you doing with those? The same study claims that only 8% of us are successful in achieving those resolutions. Eight percent – just so you know how much this is – 8% of 2014 is already passed. How would you like to be part of a small percentile that reaches it’s goals and dreams? You’re interested?
Here is goes: Almost half (49% of us) have infrequent success in Continue reading
Here’s my observation: Today everybody and their mother is a photographer. iPhones, GoPros, point and shoot, Instagram, auto focus, auto exposure, auto correction, auto everything. Seriously, how many times have clients told you, that their nephew can do what you do, for a lot less money?
Let me ask you a question:
What set’s you apart as a photographer?
Ok. So you’re an ASMP member (if you’re not you should join) and you’re reading Strictly Business, so you’re – hopefully – looking for a way to improve yourself. (…)
– Read the complete post at ASMP’s blog: Strictly Business
Hear 12 inspiring speakers over three days in early February. The “Dream Bigger” conference offers some fresh, challenging advice on how to be more creative in your business. If you’re looking for practical and inspirational ideas to grow your creative business – join us (if you’re happy with where your big dreams have taken you – then don’t).
Pascal Depuhl lays out a roadmap on how to achieve your impossible dream. He’ll walk you through the 5 steps he took, to dream up the crazy idea of directing his first documentary short film in Afghanistan. Plus you’ll hear 11 other speakers challenge and guide you.Continue reading
I just used two words that blew up my Twitter feed, having over 20% engagement with my followers, were we connected personally, with great positivity (is that a word?) and sincerity. Let me tell you what the are.
Before I do, we first need to define success in social media: Social Media success is not the amount of impressions, it’s not the number of followers, it’s not the likes, favorites, shares or retweets. It is, however, the quality of those engagements.
I’d rather get my content in front of that one decision maker, who ends up hiring me, than in front of 25,000 people that think it’s cute, clever or commendable. Case in point I met one of my biggest clients on Facebook through direct contact, good content and a mutual friend, that neither of us knew we had.
If your view of social media is so tunnel-visioned that all you care about are the number of fans or retweets or views your garnering, you’re missing the whole point.
(p. 132 The Thank You Economy. Gary Vaynerchuck)
So what made all those people engage with me on Twitter? Was it some fancy new app that allowed me to reach all of them? Some hidden metric allowing me to tap into special insights? A special tie in to Twitters API letting me get some super secret sauce? Nope. It was much simpler than that. Let me tell you how this whole thing started …Continue reading
“We’re running behind, so we’ll be there early.” says the FedEx call center rep. Something in my head tells me that makes no sense: ‘… late, so it’ll be there early‘. Have I stumbled into a reverse universe or something? Is today opposite day (my kids love those)?
Editor’s note: While reviewing submissions for ASMP’s Best of 2013, I was struck not only by the quality of Pascal Depuhl’s work but the fact that he produced a feature length documentary, just six months after launching his motion career. It seems there is nothing Pascal does halfway. I am delighted he’s agreed to become a regular contributor to the ASMP Strictly Business Blog. ~JH[by Pascal Depuhl]
Pascal’s Guest Blog post on ASMP’s strictly business blog.
I spend about 10% of my time actually taking pictures or shooting video. The rest is spend as my own webmaster, SEO specialist, social media advocate, editor, sales person, janitor, shipping manager, equipment specialist, IT manager, driver, in short I (as many other small business owners) am chief cook and bottle washer. So it’s no surprise, that things slip through the cracks once in a while – however – when that crack swallowed two To Do items a few years ago (a client phone call I forgot to return and another call, where I called the same client twice in 24 hours) I decided, that I needed some help.
I have a friend that runs a studio with 160 employees – my studio is about 1/160th of that size – yup that’s right I am working by myself. I do put together crews for productions, but I am a sole proprietor in my photography/cinematography business, which means I don’t have a receptionist that can keep a calendar for me. I started looking around and started reading about CRM (Customer Relationship Management) – in it’s simplest form it is a contact database, an email program and a calendar (so you could do it with contacts, mail and iCal). By the way this blog post is not written for my friend, although the CRM solution I use can easily handle his operation.
Anyway, I was looking for something that could grow with me over time. Now, there are many CRM solutions out there that cover a wide range of specific needs. One of the biggest and most innovative names I started hearing about was SalesForce and with some of the largest companies using this cloud based CRM service, I figured that would fit my growth requirement. I also wanted to be able to export my data, if I would ever decide to manage my clients in another way. Data integrity and security was also on the top of my list when comparing providers. Custom reports, email templates, reminders, … and so much more makes this a great way to help me run the office backend of my business.
Let me give you an example: The contact form on my website, populates my cloud based database with all the information a potential client enters online. It then immediately emails a personalized note back to them and sends me a message saying, that someone just contacted me via my website – seamlessly and automatically. So CRM is kind of like a receptionist, but I can grab the iPhone app to see all info I need to see on the run. (Remember the moment of relevance Google always talks about? How fast do you respond to a valid inquiry?)
SalesForce prides itself on having great safety and privacy features and also has different levels of pricing (from $5 to $250 a month) and features to custom tailor to your needs. If you’re interested keep an eye out for some specials that they run once in a while, I got one of those when I signed up 6 years ago and am still paying the same price.
I’ve been using SalesForce since 2008 and it helps me keep track of my accounts, contacts and production opportunities and although there is a learning curve in starting any new process in your business, I found that their customer service and support (even when you’re not paying on the higher end of their fee structure) is out of this world. And since I’ve used them I haven’t forgotten a phone call or called the same client twice in one day.
– This post was first pubished on ASMP’s blog: strictlybusiness